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The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
Public Relations at Microsoft
Qube: Market Development for Digital Cinema
Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
Destination Marketing: Tourism Australia's Controversial Campaign
Kleenex: The Saga of a Super Brand
Exubera Fiasco: What Went Wrong?
Exubera Fiasco: What Went Wrong?
Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
UGG Boots: Australian Generic Product to Global Luxury Brand
Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
Google and its TV Ads Program
iRobot's Roomba: Bringing Robots into Homes
Zappos.Com: Focus on Customer Service
Rolls-Royce: A Manufacturer at Your Service
Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
Marketing Ghajini: Bollywood's Biggest Blockbuster
L'Oréal in China
McDonald's Advertising Strategy - The 'Lost Ring' Campaign
Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
IBM Corporation: Targeting the LGBT Segment
American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
Hero Honda's Rural Marketing Initiatives in India
Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Trader Joe's: A Unique Customer Experience
Hershey: Going through a Sweet Recession
Woot.Com - Selling to Geeks
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Tata Sky's Marketing Strategies
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Coca-Cola "Open Happiness" Campaign
Marketing Pristiq: The Advertising Challenge
Maruti Suzuki`s Advertising Strategies
Idea Cellular`s Advertising and Promotion Strategies
i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
Burger King's 'Whopper Freakout' Marketing Campaign
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