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Godrej Consumer Products Limited - Implementing EVA
Tisco - The EVA Journey
Securities and Exchange Board of India - Role as a Regulator
The Google IPO
The Rise and Fall of Global Trust Bank
The Lucent Accounting Scandal
The Fall of United Western Bank
Harnessing the Power of Online Social Communities for Branding and Market Development
Rovion's InPerson Technology: Changing the Face of Online Advertising
Glacéau: Marketing Vitaminwater
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Fiscal Policy in India and Canada
Indian Railways at the Crossroads
The US Steel Industry in 2004 - Still in Need of Protection?
The Russian Oil Giant Yukos - When Business and Politics Collide
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Natureworks: Market Development for Bioplastics
Bud.TV: Logging Troubles
Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
Pfizer's Torcetrapib Failure: The Risks of New Drug Development
Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
Marketing Strategies of Harley-Davidson
Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
Merck's New Product Development and Launch Strategy for Januvia
Tata Indica V2 Xeta: Competing in the Indian Small Car Market
Tourism Malaysia: Creating 'Brand Malaysia'
Apple iPod's Promotional and Positioning Strategies
Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism
Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal
Crisis Management: Dealing with a Product Crisis
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
What's in a Name? Lessons from Three Rebranding Exercises in India
Launching iPhone: Apple's Entry into the Mobile Phone Market
Treading on that Fine Line?: Caselets in Marketing Ethics
Pricing it Right: Three Caselets in Pricing
Nokia Corporation: Reversing the Decline in Brand Value
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
Perfetti Van Melle: Marketing Mentos in India
Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
Coaching A Sales Team
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