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Eveready's LED Lantern: Overstretching Its Core Competency?
Kaya's Expansion Spree: Taking Toll on Profits?
Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?
Virtual World's 'Second Life': INSEAD's New Campus
Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
AdWords goes mobile: A move into mobile advertisement
Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
Brand Kellogg's - Moving Beyond Breakfast?
Brand Kingfisher – Creating a Lifestyle Brand
Brand Starbucks (A) - Can the Brand be revitalised?
Brand Starbucks (B) – Regaining Its Lost Soul
Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
Branding China: From Manufacturing to Marketing
Café Coffee Day (CCD) – An Indian Starbucks in the Making?
Chevrolet Volt – Can it Recharge General Motors?
GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
Global Stance on Malaria: Using Thurstone Scaling
Krupa Medical Stores – Evaluating its Brand Image using Semantic Differential Scaling
Exploring Primary and Secondary Data: Lessons to Learn
Survey in Trade Show: Participant Communication Instruments
Stream: Accomplishing Success Through Perfect Data Analysis
Consumer’s Perception on Inverters in India: A Factor Analysis Case
Developing a Formal Report – A Case Study of ‘’
Arranging Stock in a Warehouse: Cluster Analysis
Fall of Mayur Hypermarket: Significance of Business Research
SSS’s Experiment: Choosing an Appropriate Research Design
Western Union In India: The Rural-Market Focused Strategy
Founders of Bamboo House India: Building Green Futures
US Foreign Corrupt Practices Act, 1977: Governance Musings on US-Listed Companies
Varun Softech Project Services: Project Control to Manage Changes in Project Plan
Value Creation at Harley Davidson
Indian Banking Industry and Bank of Baroda: The Need for Organisational Transformation
ITC: The Indian Tobacco Major’s Diversification Strategies for Market Leadership
Dr. Reddy’s Laboratories: Financial Forecasting
Vodafone (B): Sarin Finds His Desi Routes?
Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
Quick Business Solutions: Designing Project Structure
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