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Lóreal - Building a Global Cosmetic Brand
BBC World in India
Madura Garments - Marketing Branded Men's Wear n India
TetraPak's Packaging Innovations
Customer Service at Singapore Airlines
Walt Disney - The Evolution of a Brand
Krispy Kreme Doughnuts - America's Hottest Brand
FedEx vs. UPS in China - Competing with Contrasting Strategies
Tesco - The Customer Relationship Management Champion
Beetle : The Birth, Growth, Death and Revival of a Cult Brand
Virgin - Brand Extension and Brand Dilution
P & G Brand Management System
Baskin Robbins Innovative Marketing
Marketing Research at P & G
Scorpio - Marketing an Automobile Brand
The 'David Beckham' Brand
Absolut Vodka - Creating Advertising History
Harry Potter - A Multi Billion Dollar Business
Lessons in Customer Service From Wal-Mart
Coca Cola India's Thirst for the Rural Market
New Product Development at the Schwan Food Company - Innovations Through Communication
Branding a Commodity - The Tata Steel Way
Calvin Klein's Scandalous Advertising - Morality vs. Money
Price Optimization at Northern Group Retail
Tupperware in India
Nivea - Managing an Umbrella Brand
NIKE - 'The Goddess of Marketing'
Samsung's Marketing Strategy in India
Tommy Hilfiger - The Struggles of an American Fashion Icon
Bumrungrad's Global Services Marketing Strategy
CavinKare's Innovative Marketing Strategies
Hindustan Lever's Foray into Network Marketing
Pantaloons Retail (India) Limited - The Indian Retailing Giant
Hyundai's Marketing Strategies in India
Marketing Strategies of BusinessWorld
Coca-Cola's Belgian Crisis - The Public Relations Fiasco
Honda's Marketing Strategies in India
Repositioning Dabur
Maruti Udyog Limited - The Pricing Dilemma
Casas Bahia - Marketing to the Poor
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