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301. India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff? cart
302. India's Janaagraha: Empowering the Urban Citizen cart
303. Tata Nano Project in Singur: Plight of the Displaced cart
304. Just-in-Time Global Economy: A Case of Apple cart
305. Varun Softech Project Services: Project Control to Manage Changes in Project Plan cart
306. Rack and Pinion Software Solutions: System Development Life Cycle Deliberation cart
307. Pillar Stone Construction Ltd: Project Evaluation and Reporting cart
308. Quick Business Solutions: Designing Project Structure cart
309. Bamboo House India: A Case of Queuing Theory cart
310. Founders of Bamboo House India: Building Green Futures cart
311. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
312. Bamboo House India: Effective Project Management cart
313. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
314. Toyota Motor Company: Losing its Quality Edge? cart
315. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
316. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
317. Supply Chain Management at Airbus - Implementing RFID Technology cart
318. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
319. Traverse Communications: Identifying Target Customers cart
320. Celebrity Endorsements and Product Categories cart
321. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
322. Marketing Dilemma for 'Elan' Jeans Brand cart
323. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
324. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
325. Hungary's Monetary Policy: The Conflicting Objectives cart
326. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
327. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
328. Pringles– Combating the Launch of Lays Stax cart
329. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
330. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
331. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
332. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
333. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
334. The U.S Steel Industry and the Tariff Policy of Bush cart
335. The Price War: Netflix vs Blockbuster cart
336. The Dilemma of Discounts: GM’s Bid for Market Share cart
337. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
338. Samsung Electronics in 2005 cart
339. Private Labels in Europe: Potential Threats for Brands? cart
340. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
341. Mobile Phones: The Advent of a New Advertising Medium cart
342. Mahindra & Mahindra (B): An Emerging Global Giant? cart
343. Honda in China: Government Regulations and Firm’s Strategy cart
344. Harry Potter: Global Marketing Strategies cart
345. 'Global Vision 2010': Toyota's Strategic Initiatives cart
346. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
347. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
348. Dubai Duty Free: Promotion and Expansion cart
349. Dell's Business Model: Is it Time to Reinvent? cart
350. De Beers: The Right Hand Ring campaign cart
351. De Beers' Corporate Transformation: The Competitive Pressures cart
352. Competition in China’s Luxury Car Market cart
353. Coke’s Promotional Themes: Tailored for Times cart
354. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
355. Branding – The Asian Dilemma cart
356. Avon: Direct Selling in China cart
357. Automobiles: Made in China, Sold in USA? cart
358. ASDA: Betting on Low Prices? cart
359. Apple iPhone Price Cut: Is it a Right Strategy? cart
360. Acquire and ascend – e-Bookers way cart
361. Assessing Consumer Brand Loyalty cart
362. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
363. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
364. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
365. Crisis Management at Toyota cart
366. AMD s Consumer and Channel Marketing Initiatives cart
367. Developing a Personal Selling Strategy cart
368. The Disgruntled Customer cart
369. Design Thinking and Innovation at IDEO cart
370. Social Marketing: Times of India's 'Teach India' Campaign cart
371. Customer Service at L.L.Bean cart
372. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
373. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
374. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
375. Unilever's Packaging Practices - Innovations and Insights cart
376. Droid: Challenger to the iPhone? cart
377. Volkswagen's Marketing Strategy in India cart
378. Amazon.com: Customer Service Champion cart
379. Tourism Kamloops cart
380. Canadian Club: Repositioning a Dormant Brand cart
381. Selling Insurance Products in India: The Commission versus Fee Debate cart
382. Burger King's 'Whopper Freakout' Marketing Campaign cart
383. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
384. Indian Premier League's Operating Model - Marketing Cricket to the World cart
385. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
386. Promoting 'Paranormal Activity' cart
387. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
388. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
389. AMUL ICE CREAM: MARKETING STRATEGY cart
390. Airtel vs. Reliance: Indian Telecom Giants Price War cart
391. Subway in the US: Challenges of Extending Product Mix cart
392. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
393. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
394. KFC: 'Serving with a Difference' cart
395. ITC's Packaged Food Business: Towards Market Leadership cart
396. Financial Services: Going Women Way cart
397. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
398. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
399. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
400. CBS: Re-entry Strategies in the Music Industry cart

 

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