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301. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart Add This Case Study to Shopping Cart Case Code : OPER091 Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations/Operations 302. Traverse Communications: Identifying Target Customers cart Add This Case Study to Shopping Cart Case Code : MRS0004 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Research 303. Celebrity Endorsements and Product Categories cart Add This Case Study to Shopping Cart Case Code : MRS0003 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Research 304. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart Add This Case Study to Shopping Cart Case Code : MRS0002 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Research 305. Marketing Dilemma for 'Elan' Jeans Brand cart Add This Case Study to Shopping Cart Case Code : MRS0001 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Research 306. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart Add This Case Study to Shopping Cart Case Code : MOP0023IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Economics/Monetary Policy 307. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart Add This Case Study to Shopping Cart Case Code : MOP0022IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Economics/Monetary Policy 308. Hungary's Monetary Policy: The Conflicting Objectives cart Add This Case Study to Shopping Cart Case Code : MOP0021IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Economics/Monetary Policy 309. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart Add This Case Study to Shopping Cart Case Code : MM0069 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 310. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart Add This Case Study to Shopping Cart Case Code : MM0067 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 311. Pringles– Combating the Launch of Lays Stax cart Add This Case Study to Shopping Cart Case Code : MM0066 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 312. Samsung vs LG: Similar Goals, Dissimilar Strategies cart Add This Case Study to Shopping Cart Case Code : MM0065 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 313. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart Add This Case Study to Shopping Cart Case Code : MM0064 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 314. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart Add This Case Study to Shopping Cart Case Code : MM0063 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 315. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart Add This Case Study to Shopping Cart Case Code : MM0062 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 316. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart Add This Case Study to Shopping Cart Case Code : MM0061 Teaching Note : Not Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 317. The U.S Steel Industry and the Tariff Policy of Bush cart Add This Case Study to Shopping Cart Case Code : MM0060 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 318. The Price War: Netflix vs Blockbuster cart Add This Case Study to Shopping Cart Case Code : MM0059 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 319. The Dilemma of Discounts: GM’s Bid for Market Share cart Add This Case Study to Shopping Cart Case Code : MM0058 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 320. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart Add This Case Study to Shopping Cart Case Code : MM0057 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 321. Samsung Electronics in 2005 cart Add This Case Study to Shopping Cart Case Code : MM0056 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 322. Private Labels in Europe: Potential Threats for Brands? cart Add This Case Study to Shopping Cart Case Code : MM0055 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 323. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart Add This Case Study to Shopping Cart Case Code : MM0054 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 324. Mobile Phones: The Advent of a New Advertising Medium cart Add This Case Study to Shopping Cart Case Code : MM0053 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 325. Mahindra & Mahindra (B): An Emerging Global Giant? cart Add This Case Study to Shopping Cart Case Code : MM0051 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 326. Honda in China: Government Regulations and Firm’s Strategy cart Add This Case Study to Shopping Cart Case Code : MM0049 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 327. Harry Potter: Global Marketing Strategies cart Add This Case Study to Shopping Cart Case Code : MM0048 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 328. 'Global Vision 2010': Toyota's Strategic Initiatives cart Add This Case Study to Shopping Cart Case Code : MM0047 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 329. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart Add This Case Study to Shopping Cart Case Code : MM0046 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 330. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart Add This Case Study to Shopping Cart Case Code : MM0045 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 331. Dubai Duty Free: Promotion and Expansion cart Add This Case Study to Shopping Cart Case Code : MM0044 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 332. Dell's Business Model: Is it Time to Reinvent? cart Add This Case Study to Shopping Cart Case Code : MM0043 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 333. De Beers: The Right Hand Ring campaign cart Add This Case Study to Shopping Cart Case Code : MM0042 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 334. De Beers' Corporate Transformation: The Competitive Pressures cart Add This Case Study to Shopping Cart Case Code : MM0041 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 335. Competition in China’s Luxury Car Market cart Add This Case Study to Shopping Cart Case Code : MM0040 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 336. Coke’s Promotional Themes: Tailored for Times cart Add This Case Study to Shopping Cart Case Code : MM0039 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 337. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart Add This Case Study to Shopping Cart Case Code : MM0038 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 338. Branding – The Asian Dilemma cart Add This Case Study to Shopping Cart Case Code : MM0037 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 339. Avon: Direct Selling in China cart Add This Case Study to Shopping Cart Case Code : MM0036 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 340. Automobiles: Made in China, Sold in USA? cart Add This Case Study to Shopping Cart Case Code : MM0035 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 341. ASDA: Betting on Low Prices? cart Add This Case Study to Shopping Cart Case Code : MM0034 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 342. Apple iPhone Price Cut: Is it a Right Strategy? cart Add This Case Study to Shopping Cart Case Code : MM0033 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 343. Acquire and ascend – e-Bookers way cart Add This Case Study to Shopping Cart Case Code : MM0032 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 344. Assessing Consumer Brand Loyalty cart Add This Case Study to Shopping Cart Case Code : MKTG260 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 345. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart Add This Case Study to Shopping Cart Case Code : MKTG259 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 346. GlaxoSmithKline`s New Sales Force Compensation System in the US cart Add This Case Study to Shopping Cart Case Code : MKTG258 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 347. Avant Garden: Exploring Possibilities for Improving Revenue Management cart Add This Case Study to Shopping Cart Case Code : MKTG257 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 348. Crisis Management at Toyota cart Add This Case Study to Shopping Cart Case Code : MKTG256 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 349. AMD s Consumer and Channel Marketing Initiatives cart Add This Case Study to Shopping Cart Case Code : MKTG255 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 350. Developing a Personal Selling Strategy cart Add This Case Study to Shopping Cart Case Code : MKTG254 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 351. The Disgruntled Customer cart Add This Case Study to Shopping Cart Case Code : MKTG253 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 352. Design Thinking and Innovation at IDEO cart Add This Case Study to Shopping Cart Case Code : MKTG252 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 353. Social Marketing: Times of India's 'Teach India' Campaign cart Add This Case Study to Shopping Cart Case Code : MKTG251 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 354. Customer Service at L.L.Bean cart Add This Case Study to Shopping Cart Case Code : MKTG250 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 355. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart Add This Case Study to Shopping Cart Case Code : MKTG249 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 356. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart Add This Case Study to Shopping Cart Case Code : MKTG248 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 357. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart Add This Case Study to Shopping Cart Case Code : MKTG247 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 358. Unilever's Packaging Practices - Innovations and Insights cart Add This Case Study to Shopping Cart Case Code : MKTG246 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 359. Droid: Challenger to the iPhone? cart Add This Case Study to Shopping Cart Case Code : MKTG245 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 360. Volkswagen's Marketing Strategy in India cart Add This Case Study to Shopping Cart Case Code : MKTG244 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 361. Amazon.com: Customer Service Champion cart Add This Case Study to Shopping Cart Case Code : MKTG243 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 362. Tourism Kamloops cart Add This Case Study to Shopping Cart Case Code : MKTG242 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 363. Canadian Club: Repositioning a Dormant Brand cart Add This Case Study to Shopping Cart Case Code : MKTG241 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 364. Selling Insurance Products in India: The Commission versus Fee Debate cart Add This Case Study to Shopping Cart Case Code : MKTG240 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 365. Burger King's 'Whopper Freakout' Marketing Campaign cart Add This Case Study to Shopping Cart Case Code : MKTG239 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 366. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart Add This Case Study to Shopping Cart Case Code : MKTG238 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 367. Indian Premier League's Operating Model - Marketing Cricket to the World cart Add This Case Study to Shopping Cart Case Code : MKTG237 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 368. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart Add This Case Study to Shopping Cart Case Code : MKTG236 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 369. Promoting 'Paranormal Activity' cart Add This Case Study to Shopping Cart Case Code : MKTG235 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 370. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart Add This Case Study to Shopping Cart Case Code : MKS0138IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 371. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart Add This Case Study to Shopping Cart Case Code : MKS0137IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 372. AMUL ICE CREAM: MARKETING STRATEGY cart Add This Case Study to Shopping Cart Case Code : MKS0136IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 373. Airtel vs. Reliance: Indian Telecom Giants Price War cart Add This Case Study to Shopping Cart Case Code : MKS0135IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 374. Subway in the US: Challenges of Extending Product Mix cart Add This Case Study to Shopping Cart Case Code : MKS0134IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 375. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart Add This Case Study to Shopping Cart Case Code : MKS0133IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 376. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart Add This Case Study to Shopping Cart Case Code : MKS0132IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 377. KFC: 'Serving with a Difference' cart Add This Case Study to Shopping Cart Case Code : MKS0131IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 378. ITC's Packaged Food Business: Towards Market Leadership cart Add This Case Study to Shopping Cart Case Code : MKS0130IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 379. Financial Services: Going Women Way cart Add This Case Study to Shopping Cart Case Code : MKS0129IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 380. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart Add This Case Study to Shopping Cart Case Code : MKS0128IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 381. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart Add This Case Study to Shopping Cart Case Code : MKS0127IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 382. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart Add This Case Study to Shopping Cart Case Code : MKS0126IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 383. CBS: Re-entry Strategies in the Music Industry cart Add This Case Study to Shopping Cart Case Code : MKS0125IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 384. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart Add This Case Study to Shopping Cart Case Code : MKS0119 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 385. Vogue in India: The Market Entry Strategy cart Add This Case Study to Shopping Cart Case Code : MES0103IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 386. Virgin Mobile's Entry Strategies in India cart Add This Case Study to Shopping Cart Case Code : MES0102IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 387. Tesco's Big Plans To Enter Indian Retail cart Add This Case Study to Shopping Cart Case Code : MES0101IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 388. Tesco in Japan – Experimenting with Retail Formats cart Add This Case Study to Shopping Cart Case Code : MES0100IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 389. Tesco in China: Opportunities and Challenges cart Add This Case Study to Shopping Cart Case Code : MES0099IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 390. Telenor's Entry into Indian Mobile Market: Too Late and Expensive? cart Add This Case Study to Shopping Cart Case Code : MES0098IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 391. Standard Chartered: Invading into Mainland China cart Add This Case Study to Shopping Cart Case Code : MES0097IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 392. Sanpaolo: Establishing its Footprint in Serbia cart Add This Case Study to Shopping Cart Case Code : MES0096IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 393. Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India? cart Add This Case Study to Shopping Cart Case Code : MES0095IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 394. IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?" cart Add This Case Study to Shopping Cart Case Code : MES0094IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 395. Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave? cart Add This Case Study to Shopping Cart Case Code : MES0093IRC Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 396. Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected? cart Add This Case Study to Shopping Cart Case Code : MES0088 Teaching Note : Available Structured Assignment : Available Subject:Strategy/Market Entry Strategies 397. Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’? cart Add This Case Study to Shopping Cart Case Code : MEBE0037 Teaching Note : Available Structured Assignment : Available Subject:Economics/Macroeconomics 398. Competition Laws in China and India: Dragon’s divergence and Elephants convergence cart Add This Case Study to Shopping Cart Case Code : MEBE0036 Teaching Note : Available Structured Assignment : Available Subject:Economics/Macroeconomics 399. Trade Deficits, Current Account Deficits and Exchange Rates in US: The Policy Implications cart Add This Case Study to Shopping Cart Case Code : MEBE0026 Teaching Note : Available Structured Assignment : Available Subject:Economics/Macroeconomics 400. Demand for and Supply of Money: A Case of India cart Add This Case Study to Shopping Cart Case Code : MEBE0011 Teaching Note : Not Available Structured Assignment : Not Available Subject:Economics/Macroeconomics

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