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301. The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris? cart
302. New Airports in India: For Public Benefit or Private Profit? cart
303. Building India: The role of PPPs in Indian Railways cart
304. Build Operate and Transfer (BOT): Is this Public Private Partnership (PPP) best suited for delivering public goods? cart
305. Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off? cart
306. LENEVO IN INDIA: FACING POSITIONING DILEMMA cart
307. Indian FMCG Player Dabur: Repositioning its 'Real Activ' cart
308. India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff? cart
309. India's Janaagraha: Empowering the Urban Citizen cart
310. Tata Nano Project in Singur: Plight of the Displaced cart
311. Just-in-Time Global Economy: A Case of Apple cart
312. Varun Softech Project Services: Project Control to Manage Changes in Project Plan cart
313. Rack and Pinion Software Solutions: System Development Life Cycle Deliberation cart
314. Pillar Stone Construction Ltd: Project Evaluation and Reporting cart
315. Quick Business Solutions: Designing Project Structure cart
316. Bamboo House India: A Case of Queuing Theory cart
317. Founders of Bamboo House India: Building Green Futures cart
318. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
319. Bamboo House India: Effective Project Management cart
320. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
321. Toyota Motor Company: Losing its Quality Edge? cart
322. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
323. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
324. Supply Chain Management at Airbus - Implementing RFID Technology cart
325. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
326. Traverse Communications: Identifying Target Customers cart
327. Celebrity Endorsements and Product Categories cart
328. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
329. Marketing Dilemma for 'Elan' Jeans Brand cart
330. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
331. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
332. Hungary's Monetary Policy: The Conflicting Objectives cart
333. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
334. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
335. Pringles– Combating the Launch of Lays Stax cart
336. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
337. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
338. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
339. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
340. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
341. The U.S Steel Industry and the Tariff Policy of Bush cart
342. The Price War: Netflix vs Blockbuster cart
343. The Dilemma of Discounts: GM’s Bid for Market Share cart
344. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
345. Samsung Electronics in 2005 cart
346. Private Labels in Europe: Potential Threats for Brands? cart
347. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
348. Mobile Phones: The Advent of a New Advertising Medium cart
349. Mahindra & Mahindra (B): An Emerging Global Giant? cart
350. Honda in China: Government Regulations and Firm’s Strategy cart
351. Harry Potter: Global Marketing Strategies cart
352. 'Global Vision 2010': Toyota's Strategic Initiatives cart
353. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
354. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
355. Dubai Duty Free: Promotion and Expansion cart
356. Dell's Business Model: Is it Time to Reinvent? cart
357. De Beers: The Right Hand Ring campaign cart
358. De Beers' Corporate Transformation: The Competitive Pressures cart
359. Competition in China’s Luxury Car Market cart
360. Coke’s Promotional Themes: Tailored for Times cart
361. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
362. Branding – The Asian Dilemma cart
363. Avon: Direct Selling in China cart
364. Automobiles: Made in China, Sold in USA? cart
365. ASDA: Betting on Low Prices? cart
366. Apple iPhone Price Cut: Is it a Right Strategy? cart
367. Acquire and ascend – e-Bookers way cart
368. Assessing Consumer Brand Loyalty cart
369. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
370. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
371. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
372. Crisis Management at Toyota cart
373. AMD s Consumer and Channel Marketing Initiatives cart
374. Developing a Personal Selling Strategy cart
375. The Disgruntled Customer cart
376. Design Thinking and Innovation at IDEO cart
377. Social Marketing: Times of India's 'Teach India' Campaign cart
378. Customer Service at L.L.Bean cart
379. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
380. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
381. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
382. Unilever's Packaging Practices - Innovations and Insights cart
383. Droid: Challenger to the iPhone? cart
384. Volkswagen's Marketing Strategy in India cart
385. Amazon.com: Customer Service Champion cart
386. Tourism Kamloops cart
387. Canadian Club: Repositioning a Dormant Brand cart
388. Selling Insurance Products in India: The Commission versus Fee Debate cart
389. Burger King's 'Whopper Freakout' Marketing Campaign cart
390. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
391. Indian Premier League's Operating Model - Marketing Cricket to the World cart
392. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
393. Promoting 'Paranormal Activity' cart
394. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
395. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
396. AMUL ICE CREAM: MARKETING STRATEGY cart
397. Airtel vs. Reliance: Indian Telecom Giants Price War cart
398. Subway in the US: Challenges of Extending Product Mix cart
399. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
400. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart

 

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