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Page 10 of 47
901. Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign cart
902. Woot.Com - Selling to Geeks cart
903. Hershey: Going through a Sweet Recession cart
904. Trader Joe's: A Unique Customer Experience cart
905. Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign cart
906. Hero Honda's Rural Marketing Initiatives in India cart
907. American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment cart
908. IBM Corporation: Targeting the LGBT Segment cart
909. Amylin Pharmaceuticals, Inc.'s Sales Force Strategy cart
910. McDonald's Advertising Strategy - The 'Lost Ring' Campaign cart
911. L'Oréal in China cart
912. Marketing Ghajini: Bollywood's Biggest Blockbuster cart
913. Catch-22 for Kellogg's? cart
914. Barack Obama's Integrated Marketing Communications Strategy cart
915. Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage cart
916. Complan Vs Horlicks: Comparative Advertising and the Question of Ethics cart
917. Rolls-Royce: A Manufacturer at Your Service cart
918. Zappos.Com: Focus on Customer Service cart
919. iRobot's Roomba: Bringing Robots into Homes cart
920. Google and its TV Ads Program cart
921. Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US cart
922. Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture cart
923. UGG Boots: Australian Generic Product to Global Luxury Brand cart
924. Reebok Vs Nike in India: Reebok Covert Marketing strategies cart
925. Nestlé's Marketing: The Next Driver of Value Growth? cart
926. Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy? cart
927. Cisco in Emerging Markets (A): Market Entry Strategies in China and India cart
928. Global Food Crisis (B): A Perfect Storm of Supply Crunch? cart
929. US Financial Crisis: Is It the Moment for Bretton Woods II? cart
930. US Financial Crisis: Is Keynesian Economics Still Relevant? cart
931. Bhutan’s Gross National Happiness: An Economic Reality Or Wishful Thinking? cart
932. Executive Pay Package: A Study of Demand and Supply cart
933. OPEC: The Economics of a Cartel (C) cart
934. OPEC The Economics of a Cartel (B) cart
935. OPEC: The Economics of a Cartel (A) cart
936. Mexican Telecom Industry: (Un)wanted Monopoly? cart
937. Perfect Competition under eBay: A Fact or a Factoid? cart
938. Business Viability of Dish TV: Would it Break or Break-even? cart
939. Biotechnology in Cuba cart
940. Gas Taxes: The US's Dilemma cart
941. Would Housing be a Dream in the Dream City of India? cart
942. Tata’s Nano: A Small Car with Large Consumer Surplus? cart
943. Nitu’s Business School Selection: Riding on an Indifference Curve cart
944. A Small Peek into Big B’s Car Collections: Does Law of Diminishing Marginal Utility Hold Good? cart
945. Credit Cards – Boon or Bane: An insight into Customer’s Choice: Are We in Savings Management or Expenditure Management? cart
946. Ban on Public Smoking vs Imposition of Tax on Tobacco cart
947. Mobile Telephony in India: Would Cheaper Rates Bring More Profits? cart
948. Do Soaring Price and Mounting Demand in Indian Gold Market Speak of a Paradox? cart
949. Growth and Stability of Canadian Economy: Government’s Job? cart
950. Externalities: Justification for Public Goods? cart
951. Switzerland, Cuba and India: Addressing the Troika of Economic Problems in Three Economies cart
952. Water Management in India: An Offspin of Scarcity? cart
953. Trouble in Paradise: Water Scarcity in Cyprus cart
954. GM in US Files for Bankruptcy; GM in India Builds the Brand cart
955. Hong Kong Contemplates Competition Law: In Whose Interest? cart
956. FedEx Kinko’s to FedEx Office: Brand Management and Cultural Integration Challenges cart
957. Daiichi's Acquisition of Ranbaxy cart
958. Coca Cola’s Acquisition of China’s Huiyuan Juice Ltd: A Juicy Deal? cart
959. InBev's Acquisitionof Anheuser-Busch – American Beer with Belgian Spirit? cart
960. Ranbaxy’s Sell-off to Daiichi – Rise of a New Business Model in Global Pharma? cart
961. Parquesoft - A Unique Social Entrepreneurship Initiative cart
962. Fostering Innovation in the Public Sector: Vivek Kundra@US Government cart
963. MS Oberoi and His Legacy cart
964. Bigmouthmedia and Steve Leach: Managing Growth and Continuity cart
965. Bigmouthmedia & Steve Leach: Managing a Winning Team cart
966. Jamie Dimon: The Turnaround Specialist cart
967. The Rise and Fall of Ramalinga Raju cart
968. Leadership - The Indra Nooyi Way cart
969. Trevor Field and the PlayPumps of Africa cart
970. Katrina Markoff & Vosges Haut-Chocolat cart
971. Solution Exchange: Knowledge Management Initiative at UNDP cart
972. Knowledge Management Initiatives at IBM cart
973. District of Columbia: Harnessing the Power of Information and Communication Technology to Enable Good Governance cart
974. WTO and DOHA ROUND 2008: A Pause or Breakdown? cart
975. Reader’s Digest’s Bankruptcy: Loyal Readers, Disloyal Profits! cart
976. Amazon.com’s Kindle: Publishing Industry’s iPod? cart
977. Newspaper Industry in US: Uncle Sam’s Last Wish? cart
978. Fashion Industry: Can Asia Buck The Trend? cart
979. The Indian Hotel Industry (A): The Competitive Dynamics cart
980. Edwards Lifesciences' Talent Management Practices: Creating a Competitive Advantage cart
981. Performance Appraisal and Review at the Zoological Society of San Diego cart
982. Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly cart
983. Microsoft India's HR Practices cart
984. Axis Bank: The Succession Planning Fiasco cart
985. Employer Branding at McDonald's: Redefining McJobs cart
986. Project Parivartan: State Bank of India's Internal Communication Initiative cart
987. NetApp's Corporate Culture and HR Practices cart
988. Nike's 'Sports Knowledge Underground' E-learning Initiative cart
989. HR Problems at Jet Airways: Coping with Turbulent Times in the Indian Aviation Industry cart
990. Four Seasons Hotels Inc.`s HR Practices: Fostering a Strong Customer Service Culture cart
991. Engaging the India Inc.: The Young Brigade Leads the Way cart
992. New Age Indian Entrepreneurs cart
993. Social Networking: Threatening the Monster and Its Likes? cart
994. Grooming Next-Generation Leaders: The Infosys Way cart
995. The Line vs Staff Tussle at Hi-Speed Venture Technologies: Threatening the Company’s Future? cart
996. Telecommuting: A Perk or Prerequisite? cart
997. Mahindra Satyam’s Virtual Pool Program (VPP): Managing Talent in a Downturn? cart
998. Campus Recruitment of Regular MBAs vs Executive MBAs (Lateral Recruitment): Corporate Dilemmas cart
999. Merge Healthcare Incorporated’s Accounting Scandal: Was the Rightsizing Right? cart
1000. Jet Airways’ Labour Dispute: Trade Unions and India’s Labour Conundrum cart

 

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