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201. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
202. Bamboo House India: Effective Project Management cart
203. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
204. Toyota Motor Company: Losing its Quality Edge? cart
205. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
206. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
207. Supply Chain Management at Airbus - Implementing RFID Technology cart
208. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
209. Traverse Communications: Identifying Target Customers cart
210. Celebrity Endorsements and Product Categories cart
211. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
212. Marketing Dilemma for 'Elan' Jeans Brand cart
213. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
214. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
215. Hungary's Monetary Policy: The Conflicting Objectives cart
216. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
217. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
218. Pringles– Combating the Launch of Lays Stax cart
219. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
220. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
221. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
222. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
223. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
224. The U.S Steel Industry and the Tariff Policy of Bush cart
225. The Price War: Netflix vs Blockbuster cart
226. The Dilemma of Discounts: GM’s Bid for Market Share cart
227. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
228. Samsung Electronics in 2005 cart
229. Private Labels in Europe: Potential Threats for Brands? cart
230. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
231. Mobile Phones: The Advent of a New Advertising Medium cart
232. Mahindra & Mahindra (B): An Emerging Global Giant? cart
233. Honda in China: Government Regulations and Firm’s Strategy cart
234. Harry Potter: Global Marketing Strategies cart
235. 'Global Vision 2010': Toyota's Strategic Initiatives cart
236. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
237. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
238. Dubai Duty Free: Promotion and Expansion cart
239. Dell's Business Model: Is it Time to Reinvent? cart
240. De Beers: The Right Hand Ring campaign cart
241. De Beers' Corporate Transformation: The Competitive Pressures cart
242. Competition in China’s Luxury Car Market cart
243. Coke’s Promotional Themes: Tailored for Times cart
244. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
245. Branding – The Asian Dilemma cart
246. Avon: Direct Selling in China cart
247. Automobiles: Made in China, Sold in USA? cart
248. ASDA: Betting on Low Prices? cart
249. Apple iPhone Price Cut: Is it a Right Strategy? cart
250. Acquire and ascend – e-Bookers way cart
251. Assessing Consumer Brand Loyalty cart
252. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
253. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
254. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
255. Crisis Management at Toyota cart
256. AMD s Consumer and Channel Marketing Initiatives cart
257. Developing a Personal Selling Strategy cart
258. The Disgruntled Customer cart
259. Design Thinking and Innovation at IDEO cart
260. Social Marketing: Times of India's 'Teach India' Campaign cart
261. Customer Service at L.L.Bean cart
262. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
263. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
264. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
265. Unilever's Packaging Practices - Innovations and Insights cart
266. Droid: Challenger to the iPhone? cart
267. Volkswagen's Marketing Strategy in India cart
268. Amazon.com: Customer Service Champion cart
269. Tourism Kamloops cart
270. Canadian Club: Repositioning a Dormant Brand cart
271. Selling Insurance Products in India: The Commission versus Fee Debate cart
272. Burger King's 'Whopper Freakout' Marketing Campaign cart
273. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
274. Indian Premier League's Operating Model - Marketing Cricket to the World cart
275. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
276. Promoting 'Paranormal Activity' cart
277. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
278. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
279. AMUL ICE CREAM: MARKETING STRATEGY cart
280. Airtel vs. Reliance: Indian Telecom Giants Price War cart
281. Subway in the US: Challenges of Extending Product Mix cart
282. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
283. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
284. KFC: 'Serving with a Difference' cart
285. ITC's Packaged Food Business: Towards Market Leadership cart
286. Financial Services: Going Women Way cart
287. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
288. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
289. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
290. CBS: Re-entry Strategies in the Music Industry cart
291. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
292. Vogue in India: The Market Entry Strategy cart
293. Virgin Mobile's Entry Strategies in India cart
294. Tesco's Big Plans To Enter Indian Retail cart
295. Tesco in Japan – Experimenting with Retail Formats cart
296. Tesco in China: Opportunities and Challenges cart
297. Telenor's Entry into Indian Mobile Market: Too Late and Expensive? cart
298. Standard Chartered: Invading into Mainland China cart
299. Sanpaolo: Establishing its Footprint in Serbia cart
300. Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India? cart

 

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