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201. Quick Business Solutions: Designing Project Structure cart
202. Bamboo House India: A Case of Queuing Theory cart
203. Founders of Bamboo House India: Building Green Futures cart
204. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
205. Bamboo House India: Effective Project Management cart
206. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
207. Toyota Motor Company: Losing its Quality Edge? cart
208. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
209. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
210. Supply Chain Management at Airbus - Implementing RFID Technology cart
211. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
212. Traverse Communications: Identifying Target Customers cart
213. Celebrity Endorsements and Product Categories cart
214. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
215. Marketing Dilemma for 'Elan' Jeans Brand cart
216. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
217. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
218. Hungary's Monetary Policy: The Conflicting Objectives cart
219. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
220. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
221. Pringles– Combating the Launch of Lays Stax cart
222. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
223. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
224. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
225. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
226. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
227. The U.S Steel Industry and the Tariff Policy of Bush cart
228. The Price War: Netflix vs Blockbuster cart
229. The Dilemma of Discounts: GM’s Bid for Market Share cart
230. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
231. Samsung Electronics in 2005 cart
232. Private Labels in Europe: Potential Threats for Brands? cart
233. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
234. Mobile Phones: The Advent of a New Advertising Medium cart
235. Mahindra & Mahindra (B): An Emerging Global Giant? cart
236. Honda in China: Government Regulations and Firm’s Strategy cart
237. Harry Potter: Global Marketing Strategies cart
238. 'Global Vision 2010': Toyota's Strategic Initiatives cart
239. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
240. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
241. Dubai Duty Free: Promotion and Expansion cart
242. Dell's Business Model: Is it Time to Reinvent? cart
243. De Beers: The Right Hand Ring campaign cart
244. De Beers' Corporate Transformation: The Competitive Pressures cart
245. Competition in China’s Luxury Car Market cart
246. Coke’s Promotional Themes: Tailored for Times cart
247. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
248. Branding – The Asian Dilemma cart
249. Avon: Direct Selling in China cart
250. Automobiles: Made in China, Sold in USA? cart
251. ASDA: Betting on Low Prices? cart
252. Apple iPhone Price Cut: Is it a Right Strategy? cart
253. Acquire and ascend – e-Bookers way cart
254. Assessing Consumer Brand Loyalty cart
255. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
256. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
257. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
258. Crisis Management at Toyota cart
259. AMD s Consumer and Channel Marketing Initiatives cart
260. Developing a Personal Selling Strategy cart
261. The Disgruntled Customer cart
262. Design Thinking and Innovation at IDEO cart
263. Social Marketing: Times of India's 'Teach India' Campaign cart
264. Customer Service at L.L.Bean cart
265. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
266. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
267. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
268. Unilever's Packaging Practices - Innovations and Insights cart
269. Droid: Challenger to the iPhone? cart
270. Volkswagen's Marketing Strategy in India cart
271. Amazon.com: Customer Service Champion cart
272. Tourism Kamloops cart
273. Canadian Club: Repositioning a Dormant Brand cart
274. Selling Insurance Products in India: The Commission versus Fee Debate cart
275. Burger King's 'Whopper Freakout' Marketing Campaign cart
276. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
277. Indian Premier League's Operating Model - Marketing Cricket to the World cart
278. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
279. Promoting 'Paranormal Activity' cart
280. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
281. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
282. AMUL ICE CREAM: MARKETING STRATEGY cart
283. Airtel vs. Reliance: Indian Telecom Giants Price War cart
284. Subway in the US: Challenges of Extending Product Mix cart
285. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
286. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
287. KFC: 'Serving with a Difference' cart
288. ITC's Packaged Food Business: Towards Market Leadership cart
289. Financial Services: Going Women Way cart
290. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
291. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
292. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
293. CBS: Re-entry Strategies in the Music Industry cart
294. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
295. Vogue in India: The Market Entry Strategy cart
296. Virgin Mobile's Entry Strategies in India cart
297. Tesco's Big Plans To Enter Indian Retail cart
298. Tesco in Japan – Experimenting with Retail Formats cart
299. Tesco in China: Opportunities and Challenges cart
300. Telenor's Entry into Indian Mobile Market: Too Late and Expensive? cart

 

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