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201. Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off? cart
202. LENEVO IN INDIA: FACING POSITIONING DILEMMA cart
203. Indian FMCG Player Dabur: Repositioning its 'Real Activ' cart
204. India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff? cart
205. India's Janaagraha: Empowering the Urban Citizen cart
206. Tata Nano Project in Singur: Plight of the Displaced cart
207. Just-in-Time Global Economy: A Case of Apple cart
208. Varun Softech Project Services: Project Control to Manage Changes in Project Plan cart
209. Rack and Pinion Software Solutions: System Development Life Cycle Deliberation cart
210. Pillar Stone Construction Ltd: Project Evaluation and Reporting cart
211. Quick Business Solutions: Designing Project Structure cart
212. Bamboo House India: A Case of Queuing Theory cart
213. Founders of Bamboo House India: Building Green Futures cart
214. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
215. Bamboo House India: Effective Project Management cart
216. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
217. Toyota Motor Company: Losing its Quality Edge? cart
218. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
219. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
220. Supply Chain Management at Airbus - Implementing RFID Technology cart
221. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
222. Traverse Communications: Identifying Target Customers cart
223. Celebrity Endorsements and Product Categories cart
224. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
225. Marketing Dilemma for 'Elan' Jeans Brand cart
226. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
227. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
228. Hungary's Monetary Policy: The Conflicting Objectives cart
229. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
230. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
231. Pringles– Combating the Launch of Lays Stax cart
232. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
233. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
234. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
235. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
236. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
237. The U.S Steel Industry and the Tariff Policy of Bush cart
238. The Price War: Netflix vs Blockbuster cart
239. The Dilemma of Discounts: GM’s Bid for Market Share cart
240. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
241. Samsung Electronics in 2005 cart
242. Private Labels in Europe: Potential Threats for Brands? cart
243. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
244. Mobile Phones: The Advent of a New Advertising Medium cart
245. Mahindra & Mahindra (B): An Emerging Global Giant? cart
246. Honda in China: Government Regulations and Firm’s Strategy cart
247. Harry Potter: Global Marketing Strategies cart
248. 'Global Vision 2010': Toyota's Strategic Initiatives cart
249. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
250. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
251. Dubai Duty Free: Promotion and Expansion cart
252. Dell's Business Model: Is it Time to Reinvent? cart
253. De Beers: The Right Hand Ring campaign cart
254. De Beers' Corporate Transformation: The Competitive Pressures cart
255. Competition in China’s Luxury Car Market cart
256. Coke’s Promotional Themes: Tailored for Times cart
257. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
258. Branding – The Asian Dilemma cart
259. Avon: Direct Selling in China cart
260. Automobiles: Made in China, Sold in USA? cart
261. ASDA: Betting on Low Prices? cart
262. Apple iPhone Price Cut: Is it a Right Strategy? cart
263. Acquire and ascend – e-Bookers way cart
264. Assessing Consumer Brand Loyalty cart
265. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
266. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
267. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
268. Crisis Management at Toyota cart
269. AMD s Consumer and Channel Marketing Initiatives cart
270. Developing a Personal Selling Strategy cart
271. The Disgruntled Customer cart
272. Design Thinking and Innovation at IDEO cart
273. Social Marketing: Times of India's 'Teach India' Campaign cart
274. Customer Service at L.L.Bean cart
275. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
276. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
277. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
278. Unilever's Packaging Practices - Innovations and Insights cart
279. Droid: Challenger to the iPhone? cart
280. Volkswagen's Marketing Strategy in India cart
281. Amazon.com: Customer Service Champion cart
282. Tourism Kamloops cart
283. Canadian Club: Repositioning a Dormant Brand cart
284. Selling Insurance Products in India: The Commission versus Fee Debate cart
285. Burger King's 'Whopper Freakout' Marketing Campaign cart
286. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
287. Indian Premier League's Operating Model - Marketing Cricket to the World cart
288. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
289. Promoting 'Paranormal Activity' cart
290. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
291. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
292. AMUL ICE CREAM: MARKETING STRATEGY cart
293. Airtel vs. Reliance: Indian Telecom Giants Price War cart
294. Subway in the US: Challenges of Extending Product Mix cart
295. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
296. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
297. KFC: 'Serving with a Difference' cart
298. ITC's Packaged Food Business: Towards Market Leadership cart
299. Financial Services: Going Women Way cart
300. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart

 

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