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201. Founders of Bamboo House India: Building Green Futures cart
202. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
203. Bamboo House India: Effective Project Management cart
204. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
205. Toyota Motor Company: Losing its Quality Edge? cart
206. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
207. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
208. Supply Chain Management at Airbus - Implementing RFID Technology cart
209. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
210. Traverse Communications: Identifying Target Customers cart
211. Celebrity Endorsements and Product Categories cart
212. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
213. Marketing Dilemma for 'Elan' Jeans Brand cart
214. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
215. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
216. Hungary's Monetary Policy: The Conflicting Objectives cart
217. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
218. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
219. Pringles– Combating the Launch of Lays Stax cart
220. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
221. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
222. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
223. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
224. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
225. The U.S Steel Industry and the Tariff Policy of Bush cart
226. The Price War: Netflix vs Blockbuster cart
227. The Dilemma of Discounts: GM’s Bid for Market Share cart
228. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
229. Samsung Electronics in 2005 cart
230. Private Labels in Europe: Potential Threats for Brands? cart
231. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
232. Mobile Phones: The Advent of a New Advertising Medium cart
233. Mahindra & Mahindra (B): An Emerging Global Giant? cart
234. Honda in China: Government Regulations and Firm’s Strategy cart
235. Harry Potter: Global Marketing Strategies cart
236. 'Global Vision 2010': Toyota's Strategic Initiatives cart
237. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
238. Emergence of China in the Global E-Commerce Market (B):’s Surge cart
239. Dubai Duty Free: Promotion and Expansion cart
240. Dell's Business Model: Is it Time to Reinvent? cart
241. De Beers: The Right Hand Ring campaign cart
242. De Beers' Corporate Transformation: The Competitive Pressures cart
243. Competition in China’s Luxury Car Market cart
244. Coke’s Promotional Themes: Tailored for Times cart
245. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
246. Branding – The Asian Dilemma cart
247. Avon: Direct Selling in China cart
248. Automobiles: Made in China, Sold in USA? cart
249. ASDA: Betting on Low Prices? cart
250. Apple iPhone Price Cut: Is it a Right Strategy? cart
251. Acquire and ascend – e-Bookers way cart
252. Assessing Consumer Brand Loyalty cart
253. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
254. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
255. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
256. Crisis Management at Toyota cart
257. AMD s Consumer and Channel Marketing Initiatives cart
258. Developing a Personal Selling Strategy cart
259. The Disgruntled Customer cart
260. Design Thinking and Innovation at IDEO cart
261. Social Marketing: Times of India's 'Teach India' Campaign cart
262. Customer Service at L.L.Bean cart
263. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
264. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
265. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
266. Unilever's Packaging Practices - Innovations and Insights cart
267. Droid: Challenger to the iPhone? cart
268. Volkswagen's Marketing Strategy in India cart
269. Customer Service Champion cart
270. Tourism Kamloops cart
271. Canadian Club: Repositioning a Dormant Brand cart
272. Selling Insurance Products in India: The Commission versus Fee Debate cart
273. Burger King's 'Whopper Freakout' Marketing Campaign cart
274. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
275. Indian Premier League's Operating Model - Marketing Cricket to the World cart
276. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
277. Promoting 'Paranormal Activity' cart
278. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
279. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
281. Airtel vs. Reliance: Indian Telecom Giants Price War cart
282. Subway in the US: Challenges of Extending Product Mix cart
283. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
284. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
285. KFC: 'Serving with a Difference' cart
286. ITC's Packaged Food Business: Towards Market Leadership cart
287. Financial Services: Going Women Way cart
289. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
290. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
291. CBS: Re-entry Strategies in the Music Industry cart
292. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
293. Vogue in India: The Market Entry Strategy cart
294. Virgin Mobile's Entry Strategies in India cart
295. Tesco's Big Plans To Enter Indian Retail cart
296. Tesco in Japan – Experimenting with Retail Formats cart
297. Tesco in China: Opportunities and Challenges cart
298. Telenor's Entry into Indian Mobile Market: Too Late and Expensive? cart
299. Standard Chartered: Invading into Mainland China cart
300. Sanpaolo: Establishing its Footprint in Serbia cart


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