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201. Toyota Motor Company: Losing its Quality Edge? cart
202. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
203. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
204. Supply Chain Management at Airbus - Implementing RFID Technology cart
205. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
206. Traverse Communications: Identifying Target Customers cart
207. Celebrity Endorsements and Product Categories cart
208. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
209. Marketing Dilemma for 'Elan' Jeans Brand cart
210. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
211. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
212. Hungary's Monetary Policy: The Conflicting Objectives cart
213. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
214. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
215. Pringles– Combating the Launch of Lays Stax cart
216. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
217. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
218. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
219. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
220. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
221. The U.S Steel Industry and the Tariff Policy of Bush cart
222. The Price War: Netflix vs Blockbuster cart
223. The Dilemma of Discounts: GM’s Bid for Market Share cart
224. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
225. Samsung Electronics in 2005 cart
226. Private Labels in Europe: Potential Threats for Brands? cart
227. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
228. Mobile Phones: The Advent of a New Advertising Medium cart
229. Mahindra & Mahindra (B): An Emerging Global Giant? cart
230. Honda in China: Government Regulations and Firm’s Strategy cart
231. Harry Potter: Global Marketing Strategies cart
232. 'Global Vision 2010': Toyota's Strategic Initiatives cart
233. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
234. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
235. Dubai Duty Free: Promotion and Expansion cart
236. Dell's Business Model: Is it Time to Reinvent? cart
237. De Beers: The Right Hand Ring campaign cart
238. De Beers' Corporate Transformation: The Competitive Pressures cart
239. Competition in China’s Luxury Car Market cart
240. Coke’s Promotional Themes: Tailored for Times cart
241. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
242. Branding – The Asian Dilemma cart
243. Avon: Direct Selling in China cart
244. Automobiles: Made in China, Sold in USA? cart
245. ASDA: Betting on Low Prices? cart
246. Apple iPhone Price Cut: Is it a Right Strategy? cart
247. Acquire and ascend – e-Bookers way cart
248. Assessing Consumer Brand Loyalty cart
249. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
250. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
251. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
252. Crisis Management at Toyota cart
253. AMD s Consumer and Channel Marketing Initiatives cart
254. Developing a Personal Selling Strategy cart
255. The Disgruntled Customer cart
256. Design Thinking and Innovation at IDEO cart
257. Social Marketing: Times of India's 'Teach India' Campaign cart
258. Customer Service at L.L.Bean cart
259. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
260. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
261. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
262. Unilever's Packaging Practices - Innovations and Insights cart
263. Droid: Challenger to the iPhone? cart
264. Volkswagen's Marketing Strategy in India cart
265. Amazon.com: Customer Service Champion cart
266. Tourism Kamloops cart
267. Canadian Club: Repositioning a Dormant Brand cart
268. Selling Insurance Products in India: The Commission versus Fee Debate cart
269. Burger King's 'Whopper Freakout' Marketing Campaign cart
270. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
271. Indian Premier League's Operating Model - Marketing Cricket to the World cart
272. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
273. Promoting 'Paranormal Activity' cart
274. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
275. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
276. AMUL ICE CREAM: MARKETING STRATEGY cart
277. Airtel vs. Reliance: Indian Telecom Giants Price War cart
278. Subway in the US: Challenges of Extending Product Mix cart
279. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
280. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
281. KFC: 'Serving with a Difference' cart
282. ITC's Packaged Food Business: Towards Market Leadership cart
283. Financial Services: Going Women Way cart
284. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
285. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
286. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
287. CBS: Re-entry Strategies in the Music Industry cart
288. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
289. Vogue in India: The Market Entry Strategy cart
290. Virgin Mobile's Entry Strategies in India cart
291. Tesco's Big Plans To Enter Indian Retail cart
292. Tesco in Japan – Experimenting with Retail Formats cart
293. Tesco in China: Opportunities and Challenges cart
294. Telenor's Entry into Indian Mobile Market: Too Late and Expensive? cart
295. Standard Chartered: Invading into Mainland China cart
296. Sanpaolo: Establishing its Footprint in Serbia cart
297. Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India? cart
298. IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?" cart
299. Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave? cart
300. Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected? cart

 

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