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201. New Airports in India: For Public Benefit or Private Profit? cart
202. Building India: The role of PPPs in Indian Railways cart
203. Build Operate and Transfer (BOT): Is this Public Private Partnership (PPP) best suited for delivering public goods? cart
204. Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off? cart
205. LENEVO IN INDIA: FACING POSITIONING DILEMMA cart
206. Indian FMCG Player Dabur: Repositioning its 'Real Activ' cart
207. India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff? cart
208. India's Janaagraha: Empowering the Urban Citizen cart
209. Tata Nano Project in Singur: Plight of the Displaced cart
210. Just-in-Time Global Economy: A Case of Apple cart
211. Varun Softech Project Services: Project Control to Manage Changes in Project Plan cart
212. Rack and Pinion Software Solutions: System Development Life Cycle Deliberation cart
213. Pillar Stone Construction Ltd: Project Evaluation and Reporting cart
214. Quick Business Solutions: Designing Project Structure cart
215. Bamboo House India: A Case of Queuing Theory cart
216. Founders of Bamboo House India: Building Green Futures cart
217. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
218. Bamboo House India: Effective Project Management cart
219. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
220. Toyota Motor Company: Losing its Quality Edge? cart
221. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
222. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
223. Supply Chain Management at Airbus - Implementing RFID Technology cart
224. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
225. Traverse Communications: Identifying Target Customers cart
226. Celebrity Endorsements and Product Categories cart
227. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
228. Marketing Dilemma for 'Elan' Jeans Brand cart
229. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
230. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
231. Hungary's Monetary Policy: The Conflicting Objectives cart
232. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
233. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
234. Pringles– Combating the Launch of Lays Stax cart
235. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
236. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
237. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
238. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
239. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
240. The U.S Steel Industry and the Tariff Policy of Bush cart
241. The Price War: Netflix vs Blockbuster cart
242. The Dilemma of Discounts: GM’s Bid for Market Share cart
243. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
244. Samsung Electronics in 2005 cart
245. Private Labels in Europe: Potential Threats for Brands? cart
246. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
247. Mobile Phones: The Advent of a New Advertising Medium cart
248. Mahindra & Mahindra (B): An Emerging Global Giant? cart
249. Honda in China: Government Regulations and Firm’s Strategy cart
250. Harry Potter: Global Marketing Strategies cart
251. 'Global Vision 2010': Toyota's Strategic Initiatives cart
252. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
253. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
254. Dubai Duty Free: Promotion and Expansion cart
255. Dell's Business Model: Is it Time to Reinvent? cart
256. De Beers: The Right Hand Ring campaign cart
257. De Beers' Corporate Transformation: The Competitive Pressures cart
258. Competition in China’s Luxury Car Market cart
259. Coke’s Promotional Themes: Tailored for Times cart
260. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
261. Branding – The Asian Dilemma cart
262. Avon: Direct Selling in China cart
263. Automobiles: Made in China, Sold in USA? cart
264. ASDA: Betting on Low Prices? cart
265. Apple iPhone Price Cut: Is it a Right Strategy? cart
266. Acquire and ascend – e-Bookers way cart
267. Assessing Consumer Brand Loyalty cart
268. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
269. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
270. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
271. Crisis Management at Toyota cart
272. AMD s Consumer and Channel Marketing Initiatives cart
273. Developing a Personal Selling Strategy cart
274. The Disgruntled Customer cart
275. Design Thinking and Innovation at IDEO cart
276. Social Marketing: Times of India's 'Teach India' Campaign cart
277. Customer Service at L.L.Bean cart
278. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
279. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
280. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
281. Unilever's Packaging Practices - Innovations and Insights cart
282. Droid: Challenger to the iPhone? cart
283. Volkswagen's Marketing Strategy in India cart
284. Amazon.com: Customer Service Champion cart
285. Tourism Kamloops cart
286. Canadian Club: Repositioning a Dormant Brand cart
287. Selling Insurance Products in India: The Commission versus Fee Debate cart
288. Burger King's 'Whopper Freakout' Marketing Campaign cart
289. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
290. Indian Premier League's Operating Model - Marketing Cricket to the World cart
291. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
292. Promoting 'Paranormal Activity' cart
293. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
294. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
295. AMUL ICE CREAM: MARKETING STRATEGY cart
296. Airtel vs. Reliance: Indian Telecom Giants Price War cart
297. Subway in the US: Challenges of Extending Product Mix cart
298. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
299. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
300. KFC: 'Serving with a Difference' cart

 

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