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201. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
202. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
203. Supply Chain Management at Airbus - Implementing RFID Technology cart
204. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
205. Traverse Communications: Identifying Target Customers cart
206. Celebrity Endorsements and Product Categories cart
207. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
208. Marketing Dilemma for 'Elan' Jeans Brand cart
209. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
210. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
211. Hungary's Monetary Policy: The Conflicting Objectives cart
212. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
213. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
214. Pringles– Combating the Launch of Lays Stax cart
215. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
216. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
217. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
218. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
219. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
220. The U.S Steel Industry and the Tariff Policy of Bush cart
221. The Price War: Netflix vs Blockbuster cart
222. The Dilemma of Discounts: GM’s Bid for Market Share cart
223. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
224. Samsung Electronics in 2005 cart
225. Private Labels in Europe: Potential Threats for Brands? cart
226. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
227. Mobile Phones: The Advent of a New Advertising Medium cart
228. Mahindra & Mahindra (B): An Emerging Global Giant? cart
229. Honda in China: Government Regulations and Firm’s Strategy cart
230. Harry Potter: Global Marketing Strategies cart
231. 'Global Vision 2010': Toyota's Strategic Initiatives cart
232. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
233. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
234. Dubai Duty Free: Promotion and Expansion cart
235. Dell's Business Model: Is it Time to Reinvent? cart
236. De Beers: The Right Hand Ring campaign cart
237. De Beers' Corporate Transformation: The Competitive Pressures cart
238. Competition in China’s Luxury Car Market cart
239. Coke’s Promotional Themes: Tailored for Times cart
240. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
241. Branding – The Asian Dilemma cart
242. Avon: Direct Selling in China cart
243. Automobiles: Made in China, Sold in USA? cart
244. ASDA: Betting on Low Prices? cart
245. Apple iPhone Price Cut: Is it a Right Strategy? cart
246. Acquire and ascend – e-Bookers way cart
247. Assessing Consumer Brand Loyalty cart
248. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
249. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
250. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
251. Crisis Management at Toyota cart
252. AMD s Consumer and Channel Marketing Initiatives cart
253. Developing a Personal Selling Strategy cart
254. The Disgruntled Customer cart
255. Design Thinking and Innovation at IDEO cart
256. Social Marketing: Times of India's 'Teach India' Campaign cart
257. Customer Service at L.L.Bean cart
258. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
259. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
260. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
261. Unilever's Packaging Practices - Innovations and Insights cart
262. Droid: Challenger to the iPhone? cart
263. Volkswagen's Marketing Strategy in India cart
264. Amazon.com: Customer Service Champion cart
265. Tourism Kamloops cart
266. Canadian Club: Repositioning a Dormant Brand cart
267. Selling Insurance Products in India: The Commission versus Fee Debate cart
268. Burger King's 'Whopper Freakout' Marketing Campaign cart
269. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
270. Indian Premier League's Operating Model - Marketing Cricket to the World cart
271. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
272. Promoting 'Paranormal Activity' cart
273. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
274. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
275. AMUL ICE CREAM: MARKETING STRATEGY cart
276. Airtel vs. Reliance: Indian Telecom Giants Price War cart
277. Subway in the US: Challenges of Extending Product Mix cart
278. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
279. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
280. KFC: 'Serving with a Difference' cart
281. ITC's Packaged Food Business: Towards Market Leadership cart
282. Financial Services: Going Women Way cart
283. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
284. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
285. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
286. CBS: Re-entry Strategies in the Music Industry cart
287. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
288. Vogue in India: The Market Entry Strategy cart
289. Virgin Mobile's Entry Strategies in India cart
290. Tesco's Big Plans To Enter Indian Retail cart
291. Tesco in Japan – Experimenting with Retail Formats cart
292. Tesco in China: Opportunities and Challenges cart
293. Telenor's Entry into Indian Mobile Market: Too Late and Expensive? cart
294. Standard Chartered: Invading into Mainland China cart
295. Sanpaolo: Establishing its Footprint in Serbia cart
296. Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India? cart
297. IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?" cart
298. Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave? cart
299. Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected? cart
300. Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’? cart

 

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