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201. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
202. Marketing Dilemma for 'Elan' Jeans Brand cart
203. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
204. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
205. Hungary's Monetary Policy: The Conflicting Objectives cart
206. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
207. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
208. Pringles– Combating the Launch of Lays Stax cart
209. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
210. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
211. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
212. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
213. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
214. The U.S Steel Industry and the Tariff Policy of Bush cart
215. The Price War: Netflix vs Blockbuster cart
216. The Dilemma of Discounts: GM’s Bid for Market Share cart
217. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
218. Samsung Electronics in 2005 cart
219. Private Labels in Europe: Potential Threats for Brands? cart
220. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
221. Mobile Phones: The Advent of a New Advertising Medium cart
222. Mahindra & Mahindra (B): An Emerging Global Giant? cart
223. Honda in China: Government Regulations and Firm’s Strategy cart
224. Harry Potter: Global Marketing Strategies cart
225. 'Global Vision 2010': Toyota's Strategic Initiatives cart
226. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
227. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
228. Dubai Duty Free: Promotion and Expansion cart
229. Dell's Business Model: Is it Time to Reinvent? cart
230. De Beers: The Right Hand Ring campaign cart
231. De Beers' Corporate Transformation: The Competitive Pressures cart
232. Competition in China’s Luxury Car Market cart
233. Coke’s Promotional Themes: Tailored for Times cart
234. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
235. Branding – The Asian Dilemma cart
236. Avon: Direct Selling in China cart
237. Automobiles: Made in China, Sold in USA? cart
238. ASDA: Betting on Low Prices? cart
239. Apple iPhone Price Cut: Is it a Right Strategy? cart
240. Acquire and ascend – e-Bookers way cart
241. Assessing Consumer Brand Loyalty cart
242. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
243. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
244. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
245. Crisis Management at Toyota cart
246. AMD s Consumer and Channel Marketing Initiatives cart
247. Developing a Personal Selling Strategy cart
248. The Disgruntled Customer cart
249. Design Thinking and Innovation at IDEO cart
250. Social Marketing: Times of India's 'Teach India' Campaign cart
251. Customer Service at L.L.Bean cart
252. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
253. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
254. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
255. Unilever's Packaging Practices - Innovations and Insights cart
256. Droid: Challenger to the iPhone? cart
257. Volkswagen's Marketing Strategy in India cart
258. Amazon.com: Customer Service Champion cart
259. Tourism Kamloops cart
260. Canadian Club: Repositioning a Dormant Brand cart
261. Selling Insurance Products in India: The Commission versus Fee Debate cart
262. Burger King's 'Whopper Freakout' Marketing Campaign cart
263. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
264. Indian Premier League's Operating Model - Marketing Cricket to the World cart
265. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
266. Promoting 'Paranormal Activity' cart
267. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
268. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
269. AMUL ICE CREAM: MARKETING STRATEGY cart
270. Airtel vs. Reliance: Indian Telecom Giants Price War cart
271. Subway in the US: Challenges of Extending Product Mix cart
272. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
273. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
274. KFC: 'Serving with a Difference' cart
275. ITC's Packaged Food Business: Towards Market Leadership cart
276. Financial Services: Going Women Way cart
277. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
278. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
279. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
280. CBS: Re-entry Strategies in the Music Industry cart
281. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
282. Vogue in India: The Market Entry Strategy cart
283. Virgin Mobile's Entry Strategies in India cart
284. Tesco's Big Plans To Enter Indian Retail cart
285. Tesco in Japan – Experimenting with Retail Formats cart
286. Tesco in China: Opportunities and Challenges cart
287. Telenor's Entry into Indian Mobile Market: Too Late and Expensive? cart
288. Standard Chartered: Invading into Mainland China cart
289. Sanpaolo: Establishing its Footprint in Serbia cart
290. Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India? cart
291. IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?" cart
292. Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave? cart
293. Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected? cart
294. Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’? cart
295. Competition Laws in China and India: Dragon’s divergence and Elephants convergence cart
296. Trade Deficits, Current Account Deficits and Exchange Rates in US: The Policy Implications cart
297. Demand for and Supply of Money: A Case of India cart
298. Business Confidence? Very High; Consumer Spending? Very Low: How to get the German Consumer to Spend More? cart
299. Word-of-Mouth Marketing: Contrivance to Make or Break a Brand? cart
300. AdWords goes mobile: A move into mobile advertisement cart

 

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