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201. LENEVO IN INDIA: FACING POSITIONING DILEMMA cart
202. Indian FMCG Player Dabur: Repositioning its 'Real Activ' cart
203. India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff? cart
204. India's Janaagraha: Empowering the Urban Citizen cart
205. Tata Nano Project in Singur: Plight of the Displaced cart
206. Just-in-Time Global Economy: A Case of Apple cart
207. Varun Softech Project Services: Project Control to Manage Changes in Project Plan cart
208. Rack and Pinion Software Solutions: System Development Life Cycle Deliberation cart
209. Pillar Stone Construction Ltd: Project Evaluation and Reporting cart
210. Quick Business Solutions: Designing Project Structure cart
211. Bamboo House India: A Case of Queuing Theory cart
212. Founders of Bamboo House India: Building Green Futures cart
213. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
214. Bamboo House India: Effective Project Management cart
215. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
216. Toyota Motor Company: Losing its Quality Edge? cart
217. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
218. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
219. Supply Chain Management at Airbus - Implementing RFID Technology cart
220. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
221. Traverse Communications: Identifying Target Customers cart
222. Celebrity Endorsements and Product Categories cart
223. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
224. Marketing Dilemma for 'Elan' Jeans Brand cart
225. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
226. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
227. Hungary's Monetary Policy: The Conflicting Objectives cart
228. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
229. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
230. Pringles– Combating the Launch of Lays Stax cart
231. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
232. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
233. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
234. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
235. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
236. The U.S Steel Industry and the Tariff Policy of Bush cart
237. The Price War: Netflix vs Blockbuster cart
238. The Dilemma of Discounts: GM’s Bid for Market Share cart
239. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
240. Samsung Electronics in 2005 cart
241. Private Labels in Europe: Potential Threats for Brands? cart
242. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
243. Mobile Phones: The Advent of a New Advertising Medium cart
244. Mahindra & Mahindra (B): An Emerging Global Giant? cart
245. Honda in China: Government Regulations and Firm’s Strategy cart
246. Harry Potter: Global Marketing Strategies cart
247. 'Global Vision 2010': Toyota's Strategic Initiatives cart
248. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
249. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
250. Dubai Duty Free: Promotion and Expansion cart
251. Dell's Business Model: Is it Time to Reinvent? cart
252. De Beers: The Right Hand Ring campaign cart
253. De Beers' Corporate Transformation: The Competitive Pressures cart
254. Competition in China’s Luxury Car Market cart
255. Coke’s Promotional Themes: Tailored for Times cart
256. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
257. Branding – The Asian Dilemma cart
258. Avon: Direct Selling in China cart
259. Automobiles: Made in China, Sold in USA? cart
260. ASDA: Betting on Low Prices? cart
261. Apple iPhone Price Cut: Is it a Right Strategy? cart
262. Acquire and ascend – e-Bookers way cart
263. Assessing Consumer Brand Loyalty cart
264. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
265. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
266. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
267. Crisis Management at Toyota cart
268. AMD s Consumer and Channel Marketing Initiatives cart
269. Developing a Personal Selling Strategy cart
270. The Disgruntled Customer cart
271. Design Thinking and Innovation at IDEO cart
272. Social Marketing: Times of India's 'Teach India' Campaign cart
273. Customer Service at L.L.Bean cart
274. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
275. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
276. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
277. Unilever's Packaging Practices - Innovations and Insights cart
278. Droid: Challenger to the iPhone? cart
279. Volkswagen's Marketing Strategy in India cart
280. Amazon.com: Customer Service Champion cart
281. Tourism Kamloops cart
282. Canadian Club: Repositioning a Dormant Brand cart
283. Selling Insurance Products in India: The Commission versus Fee Debate cart
284. Burger King's 'Whopper Freakout' Marketing Campaign cart
285. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
286. Indian Premier League's Operating Model - Marketing Cricket to the World cart
287. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
288. Promoting 'Paranormal Activity' cart
289. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
290. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
291. AMUL ICE CREAM: MARKETING STRATEGY cart
292. Airtel vs. Reliance: Indian Telecom Giants Price War cart
293. Subway in the US: Challenges of Extending Product Mix cart
294. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
295. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
296. KFC: 'Serving with a Difference' cart
297. ITC's Packaged Food Business: Towards Market Leadership cart
298. Financial Services: Going Women Way cart
299. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
300. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart

 

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