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1901. Global Hospitals – Where Life Gets a Second Chance cart
1902. Chrysler's Product-mix Challenges: Is Flexible Manufacturing the Answer? cart
1903. Cyberabad Police’s ISO 9001:2000 Certification Programme: A Model of Success? cart
1904. Sysco's Supply Chain Management Practices cart
1905. Infosys' Global Delivery Model cart
1906. The AXA Way: Improving Quality of Services  cart
1907. Supply Chain Management at GCMMF cart
1908. The Making of Airbus A380: A Triumph of Science and Engineering cart
1909. Zara's Supply Chain Management Practices cart
1910. Tesco's Supply Chain Management Practices cart
1911. The Making of Boeing's 787 'Dreamliner' cart
1912. Economic Reforms in Poland: A Case of Inflation Targeting cart
1913. Bank of Baroda The Re-branding Strategies cart
1914. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV cart
1915. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart
1916. Unilever's “Real Beauty” Campaign for Dove cart
1917. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1918. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1919. Dell's Customer Contact Center Operations in India cart
1920. Vertu Mobile Phones: Luxury Redefined cart
1921. Nike's “Joga Bonito” Marketing Campaign cart
1922. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1923. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1924. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1925. Hidesign: Marketing Leather Products cart
1926. Haagen-Dazs: Repositioning a Cult Brand cart
1927. The Maggi Brand in India: Brand Extension and Repositioning cart
1928. Hello Kitty': A Japanese Superbrand cart
1929. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1930. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1931. Lipitor: How far should Pfizer push the Pill? cart
1932. Tata Motors: Serving an 'Ace' for Success cart
1933. Browser Wars II: The Release of IE 7 (BETA 2) cart
1934. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1935. P&G's Vocalpoint - Using Moms for W.O.M cart
1936. ITC Food's Growth and Future Prospects cart
1937. Marketing 'The Da Vinci Code' cart
1938. Rebuilding the 'Martha Stewart' Brand cart
1939. Lacoste's Marketing Strategies in the US cart
1940. Kingfisher Airlines - The 'Funliner Experience' cart
1941. Marketing Viagra in India cart
1942. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1943. Grove Fresh Ltd - Marketing Organic Juices cart
1944. PVR Ltd.'s Growth and Future Prospects cart
1945. Real Madrid: The Galacticos Era cart
1946. Segway - Still Off-balance? cart
1947. Radio Mirchi - Spicing up the Indian Air Waves cart
1948. The New 'Indian' Airlines cart
1949. The 'Incredible India' Campaign - Marketing India to the World cart
1950. Pricing Fuzeon - Cost of Innovation? cart
1951. Google and the 'Click Fraud' Menace cart
1952. IKEA's Global Marketing Strategy cart
1953. Toyota Prius - A Case in New Product Development cart
1954. The Marlboro Story cart
1955. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1956. LG's Growth Strategies in India cart
1957. Organized Retail Industry in India cart
1958. - The World's Leading Online Personals Site cart
1959. Diageo’s Global Strategy: Differentiated Marketing cart
1960. Anheuser-Busch Goes Niche: Concentrates on China cart
1961. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1962. Smirnoff’s Reunion With Bond cart
1963. Barbie: Less Attractive to Kids? cart
1964. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1965. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1966. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1967. Ad Wars-Yahoo! versus Google cart
1968. Wikipedia: Can it Survive its Own Success? cart
1969. The US Beer Industry: Adding Cheer to Beer cart
1970. Reinventing Avon cart
1971. MTV – Staying Cool in the New World cart
1972. Is Apple managing its 4 P’s effectively? cart
1973. Taguchi Method: Measuring Advertising Effectiveness cart
1974. Word of Mouth in P&G: Ethically Right? cart
1975. Coca-Cola : Bye-Bye to Santa Claus? cart
1976. IKEA: The Furniture Giant Reawakens in Funabashi cart
1977. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1978. Lacoste in the US: The Alligator Returns cart
1979. Corporates join the Sudoku bandwagon cart
1980. Swipe War in India- Race to Win Wallets cart
1981. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1982. Films: An Advertising Medium to Captivate Consumers cart
1983. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1984. Toyota’s Tundra in US - The Marketing Strategies cart
1985. Pope and Product Placements: Marketers' 'Holy' Connections cart
1986. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1987. Children's Television Channels: The Marketing Challenges cart
1988. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1989. Indian Hair Color Industry: L’Oréal’s Foray cart
1990. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1991. IKEA: Re-entering The Land of Rising Sun cart
1992. United Parcel Service: Expanding in China cart
1993. Smart Fortwo’s Entry into the US.: Smart Move? cart
1994. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1995. Starbucks Coffee Company: The Indian Dilemma cart
1996. Harley Davidson's Foray in China cart
1997. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1998. China - Disney's New Destination cart
1999. Viacom in China cart
2000. Achieving Success in China: Starbucks’ Strategies and Challenges cart


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