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Page 20 of 47
1901. Automobile Safety: Japanese Manufacturers Lead the Way cart
1902. Global Hospitals – Where Life Gets a Second Chance cart
1903. Chrysler's Product-mix Challenges: Is Flexible Manufacturing the Answer? cart
1904. Cyberabad Police’s ISO 9001:2000 Certification Programme: A Model of Success? cart
1905. Sysco's Supply Chain Management Practices cart
1906. Infosys' Global Delivery Model cart
1907. The AXA Way: Improving Quality of Services  cart
1908. Supply Chain Management at GCMMF cart
1909. The Making of Airbus A380: A Triumph of Science and Engineering cart
1910. Zara's Supply Chain Management Practices cart
1911. Tesco's Supply Chain Management Practices cart
1912. The Making of Boeing's 787 'Dreamliner' cart
1913. Economic Reforms in Poland: A Case of Inflation Targeting cart
1914. Bank of Baroda The Re-branding Strategies cart
Subject:MultiMedia
1915. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV cart
1916. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart
1917. Unilever's “Real Beauty” Campaign for Dove cart
1918. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1919. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1920. Dell's Customer Contact Center Operations in India cart
1921. Vertu Mobile Phones: Luxury Redefined cart
1922. Nike's “Joga Bonito” Marketing Campaign cart
1923. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1924. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1925. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1926. Hidesign: Marketing Leather Products cart
1927. Haagen-Dazs: Repositioning a Cult Brand cart
1928. The Maggi Brand in India: Brand Extension and Repositioning cart
1929. Hello Kitty': A Japanese Superbrand cart
1930. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1931. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1932. Lipitor: How far should Pfizer push the Pill? cart
1933. Tata Motors: Serving an 'Ace' for Success cart
1934. Browser Wars II: The Release of IE 7 (BETA 2) cart
1935. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1936. P&G's Vocalpoint - Using Moms for W.O.M cart
1937. ITC Food's Growth and Future Prospects cart
1938. Marketing 'The Da Vinci Code' cart
1939. Rebuilding the 'Martha Stewart' Brand cart
1940. Lacoste's Marketing Strategies in the US cart
1941. Kingfisher Airlines - The 'Funliner Experience' cart
1942. Marketing Viagra in India cart
1943. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1944. Grove Fresh Ltd - Marketing Organic Juices cart
1945. PVR Ltd.'s Growth and Future Prospects cart
1946. Real Madrid: The Galacticos Era cart
1947. Segway - Still Off-balance? cart
1948. Radio Mirchi - Spicing up the Indian Air Waves cart
1949. The New 'Indian' Airlines cart
1950. The 'Incredible India' Campaign - Marketing India to the World cart
1951. Pricing Fuzeon - Cost of Innovation? cart
1952. Google and the 'Click Fraud' Menace cart
1953. IKEA's Global Marketing Strategy cart
1954. Toyota Prius - A Case in New Product Development cart
1955. The Marlboro Story cart
1956. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1957. LG's Growth Strategies in India cart
1958. Organized Retail Industry in India cart
1959. Match.com - The World's Leading Online Personals Site cart
1960. Diageo’s Global Strategy: Differentiated Marketing cart
1961. Anheuser-Busch Goes Niche: Concentrates on China cart
1962. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1963. Smirnoff’s Reunion With Bond cart
1964. Barbie: Less Attractive to Kids? cart
1965. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1966. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1967. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1968. Ad Wars-Yahoo! versus Google cart
1969. Wikipedia: Can it Survive its Own Success? cart
1970. The US Beer Industry: Adding Cheer to Beer cart
1971. Reinventing Avon cart
1972. MTV – Staying Cool in the New World cart
1973. Is Apple managing its 4 P’s effectively? cart
1974. Taguchi Method: Measuring Advertising Effectiveness cart
1975. Word of Mouth in P&G: Ethically Right? cart
1976. Coca-Cola : Bye-Bye to Santa Claus? cart
1977. IKEA: The Furniture Giant Reawakens in Funabashi cart
1978. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1979. Lacoste in the US: The Alligator Returns cart
1980. Corporates join the Sudoku bandwagon cart
1981. Swipe War in India- Race to Win Wallets cart
1982. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1983. Films: An Advertising Medium to Captivate Consumers cart
1984. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1985. Toyota’s Tundra in US - The Marketing Strategies cart
1986. Pope and Product Placements: Marketers' 'Holy' Connections cart
1987. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1988. Children's Television Channels: The Marketing Challenges cart
1989. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1990. Indian Hair Color Industry: L’Oréal’s Foray cart
1991. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1992. IKEA: Re-entering The Land of Rising Sun cart
1993. United Parcel Service: Expanding in China cart
1994. Smart Fortwo’s Entry into the US.: Smart Move? cart
1995. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1996. Starbucks Coffee Company: The Indian Dilemma cart
1997. Harley Davidson's Foray in China cart
1998. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1999. China - Disney's New Destination cart
2000. Viacom in China cart

 

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