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Page 20 of 47
1901. Infosys' Global Delivery Model cart
1902. The AXA Way: Improving Quality of Services  cart
1903. Supply Chain Management at GCMMF cart
1904. The Making of Airbus A380: A Triumph of Science and Engineering cart
1905. Zara's Supply Chain Management Practices cart
1906. Tesco's Supply Chain Management Practices cart
1907. The Making of Boeing's 787 'Dreamliner' cart
1908. Economic Reforms in Poland: A Case of Inflation Targeting cart
1909. Bank of Baroda The Re-branding Strategies cart
1910. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV cart
1911. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart
1912. Unilever's “Real Beauty” Campaign for Dove cart
1913. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1914. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1915. Dell's Customer Contact Center Operations in India cart
1916. Vertu Mobile Phones: Luxury Redefined cart
1917. Nike's “Joga Bonito” Marketing Campaign cart
1918. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1919. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1920. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1921. Hidesign: Marketing Leather Products cart
1922. Haagen-Dazs: Repositioning a Cult Brand cart
1923. The Maggi Brand in India: Brand Extension and Repositioning cart
1924. Hello Kitty': A Japanese Superbrand cart
1925. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1926. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1927. Lipitor: How far should Pfizer push the Pill? cart
1928. Tata Motors: Serving an 'Ace' for Success cart
1929. Browser Wars II: The Release of IE 7 (BETA 2) cart
1930. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1931. P&G's Vocalpoint - Using Moms for W.O.M cart
1932. ITC Food's Growth and Future Prospects cart
1933. Marketing 'The Da Vinci Code' cart
1934. Rebuilding the 'Martha Stewart' Brand cart
1935. Lacoste's Marketing Strategies in the US cart
1936. Kingfisher Airlines - The 'Funliner Experience' cart
1937. Marketing Viagra in India cart
1938. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1939. Grove Fresh Ltd - Marketing Organic Juices cart
1940. PVR Ltd.'s Growth and Future Prospects cart
1941. Real Madrid: The Galacticos Era cart
1942. Segway - Still Off-balance? cart
1943. Radio Mirchi - Spicing up the Indian Air Waves cart
1944. The New 'Indian' Airlines cart
1945. The 'Incredible India' Campaign - Marketing India to the World cart
1946. Pricing Fuzeon - Cost of Innovation? cart
1947. Google and the 'Click Fraud' Menace cart
1948. IKEA's Global Marketing Strategy cart
1949. Toyota Prius - A Case in New Product Development cart
1950. The Marlboro Story cart
1951. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1952. LG's Growth Strategies in India cart
1953. Organized Retail Industry in India cart
1954. - The World's Leading Online Personals Site cart
1955. Diageo’s Global Strategy: Differentiated Marketing cart
1956. Anheuser-Busch Goes Niche: Concentrates on China cart
1957. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1958. Smirnoff’s Reunion With Bond cart
1959. Barbie: Less Attractive to Kids? cart
1960. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1961. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1962. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1963. Ad Wars-Yahoo! versus Google cart
1964. Wikipedia: Can it Survive its Own Success? cart
1965. The US Beer Industry: Adding Cheer to Beer cart
1966. Reinventing Avon cart
1967. MTV – Staying Cool in the New World cart
1968. Is Apple managing its 4 P’s effectively? cart
1969. Taguchi Method: Measuring Advertising Effectiveness cart
1970. Word of Mouth in P&G: Ethically Right? cart
1971. Coca-Cola : Bye-Bye to Santa Claus? cart
1972. IKEA: The Furniture Giant Reawakens in Funabashi cart
1973. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1974. Lacoste in the US: The Alligator Returns cart
1975. Corporates join the Sudoku bandwagon cart
1976. Swipe War in India- Race to Win Wallets cart
1977. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1978. Films: An Advertising Medium to Captivate Consumers cart
1979. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1980. Toyota’s Tundra in US - The Marketing Strategies cart
1981. Pope and Product Placements: Marketers' 'Holy' Connections cart
1982. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1983. Children's Television Channels: The Marketing Challenges cart
1984. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1985. Indian Hair Color Industry: L’Oréal’s Foray cart
1986. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1987. IKEA: Re-entering The Land of Rising Sun cart
1988. United Parcel Service: Expanding in China cart
1989. Smart Fortwo’s Entry into the US.: Smart Move? cart
1990. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1991. Starbucks Coffee Company: The Indian Dilemma cart
1992. Harley Davidson's Foray in China cart
1993. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1994. China - Disney's New Destination cart
1995. Viacom in China cart
1996. Achieving Success in China: Starbucks’ Strategies and Challenges cart
1997. Geely: The Chinese Car’s American Venture cart
1998. Chinese flavoured KFC cart
1999. Geely : The Tyro in the US Market cart
2000. Amazon foray into e-grocery market: successful Venture? cart


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