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Page 20 of 47
1901. Zara's Supply Chain Management Practices cart
1902. Tesco's Supply Chain Management Practices cart
1903. The Making of Boeing's 787 'Dreamliner' cart
1904. Economic Reforms in Poland: A Case of Inflation Targeting cart
1905. Bank of Baroda The Re-branding Strategies cart
1906. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV cart
1907. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart
1908. Unilever's “Real Beauty” Campaign for Dove cart
1909. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1910. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1911. Dell's Customer Contact Center Operations in India cart
1912. Vertu Mobile Phones: Luxury Redefined cart
1913. Nike's “Joga Bonito” Marketing Campaign cart
1914. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1915. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1916. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1917. Hidesign: Marketing Leather Products cart
1918. Haagen-Dazs: Repositioning a Cult Brand cart
1919. The Maggi Brand in India: Brand Extension and Repositioning cart
1920. Hello Kitty': A Japanese Superbrand cart
1921. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1922. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1923. Lipitor: How far should Pfizer push the Pill? cart
1924. Tata Motors: Serving an 'Ace' for Success cart
1925. Browser Wars II: The Release of IE 7 (BETA 2) cart
1926. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1927. P&G's Vocalpoint - Using Moms for W.O.M cart
1928. ITC Food's Growth and Future Prospects cart
1929. Marketing 'The Da Vinci Code' cart
1930. Rebuilding the 'Martha Stewart' Brand cart
1931. Lacoste's Marketing Strategies in the US cart
1932. Kingfisher Airlines - The 'Funliner Experience' cart
1933. Marketing Viagra in India cart
1934. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1935. Grove Fresh Ltd - Marketing Organic Juices cart
1936. PVR Ltd.'s Growth and Future Prospects cart
1937. Real Madrid: The Galacticos Era cart
1938. Segway - Still Off-balance? cart
1939. Radio Mirchi - Spicing up the Indian Air Waves cart
1940. The New 'Indian' Airlines cart
1941. The 'Incredible India' Campaign - Marketing India to the World cart
1942. Pricing Fuzeon - Cost of Innovation? cart
1943. Google and the 'Click Fraud' Menace cart
1944. IKEA's Global Marketing Strategy cart
1945. Toyota Prius - A Case in New Product Development cart
1946. The Marlboro Story cart
1947. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1948. LG's Growth Strategies in India cart
1949. Organized Retail Industry in India cart
1950. - The World's Leading Online Personals Site cart
1951. Diageo’s Global Strategy: Differentiated Marketing cart
1952. Anheuser-Busch Goes Niche: Concentrates on China cart
1953. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1954. Smirnoff’s Reunion With Bond cart
1955. Barbie: Less Attractive to Kids? cart
1956. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1957. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1958. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1959. Ad Wars-Yahoo! versus Google cart
1960. Wikipedia: Can it Survive its Own Success? cart
1961. The US Beer Industry: Adding Cheer to Beer cart
1962. Reinventing Avon cart
1963. MTV – Staying Cool in the New World cart
1964. Is Apple managing its 4 P’s effectively? cart
1965. Taguchi Method: Measuring Advertising Effectiveness cart
1966. Word of Mouth in P&G: Ethically Right? cart
1967. Coca-Cola : Bye-Bye to Santa Claus? cart
1968. IKEA: The Furniture Giant Reawakens in Funabashi cart
1969. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1970. Lacoste in the US: The Alligator Returns cart
1971. Corporates join the Sudoku bandwagon cart
1972. Swipe War in India- Race to Win Wallets cart
1973. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1974. Films: An Advertising Medium to Captivate Consumers cart
1975. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1976. Toyota’s Tundra in US - The Marketing Strategies cart
1977. Pope and Product Placements: Marketers' 'Holy' Connections cart
1978. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1979. Children's Television Channels: The Marketing Challenges cart
1980. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1981. Indian Hair Color Industry: L’Oréal’s Foray cart
1982. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1983. IKEA: Re-entering The Land of Rising Sun cart
1984. United Parcel Service: Expanding in China cart
1985. Smart Fortwo’s Entry into the US.: Smart Move? cart
1986. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1987. Starbucks Coffee Company: The Indian Dilemma cart
1988. Harley Davidson's Foray in China cart
1989. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1990. China - Disney's New Destination cart
1991. Viacom in China cart
1992. Achieving Success in China: Starbucks’ Strategies and Challenges cart
1993. Geely: The Chinese Car’s American Venture cart
1994. Chinese flavoured KFC cart
1995. Geely : The Tyro in the US Market cart
1996. Amazon foray into e-grocery market: successful Venture? cart
1997. Intel's foray into Rural India cart
1998. Wal-Mart in India cart
1999. Will China Emerge as the Second Home for Danfoss? cart
2000. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart


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