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Page 20 of 47
1901. Vertu Mobile Phones: Luxury Redefined cart
1902. Nike's “Joga Bonito” Marketing Campaign cart
1903. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1904. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1905. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1906. Hidesign: Marketing Leather Products cart
1907. Haagen-Dazs: Repositioning a Cult Brand cart
1908. The Maggi Brand in India: Brand Extension and Repositioning cart
1909. Hello Kitty': A Japanese Superbrand cart
1910. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1911. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1912. Lipitor: How far should Pfizer push the Pill? cart
1913. Tata Motors: Serving an 'Ace' for Success cart
1914. Browser Wars II: The Release of IE 7 (BETA 2) cart
1915. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1916. P&G's Vocalpoint - Using Moms for W.O.M cart
1917. ITC Food's Growth and Future Prospects cart
1918. Marketing 'The Da Vinci Code' cart
1919. Rebuilding the 'Martha Stewart' Brand cart
1920. Lacoste's Marketing Strategies in the US cart
1921. Kingfisher Airlines - The 'Funliner Experience' cart
1922. Marketing Viagra in India cart
1923. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1924. Grove Fresh Ltd - Marketing Organic Juices cart
1925. PVR Ltd.'s Growth and Future Prospects cart
1926. Real Madrid: The Galacticos Era cart
1927. Segway - Still Off-balance? cart
1928. Radio Mirchi - Spicing up the Indian Air Waves cart
1929. The New 'Indian' Airlines cart
1930. The 'Incredible India' Campaign - Marketing India to the World cart
1931. Pricing Fuzeon - Cost of Innovation? cart
1932. Google and the 'Click Fraud' Menace cart
1933. IKEA's Global Marketing Strategy cart
1934. Toyota Prius - A Case in New Product Development cart
1935. The Marlboro Story cart
1936. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1937. LG's Growth Strategies in India cart
1938. Organized Retail Industry in India cart
1939. Match.com - The World's Leading Online Personals Site cart
1940. Diageo’s Global Strategy: Differentiated Marketing cart
1941. Anheuser-Busch Goes Niche: Concentrates on China cart
1942. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1943. Smirnoff’s Reunion With Bond cart
1944. Barbie: Less Attractive to Kids? cart
1945. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1946. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1947. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1948. Ad Wars-Yahoo! versus Google cart
1949. Wikipedia: Can it Survive its Own Success? cart
1950. The US Beer Industry: Adding Cheer to Beer cart
1951. Reinventing Avon cart
1952. MTV – Staying Cool in the New World cart
1953. Is Apple managing its 4 P’s effectively? cart
1954. Taguchi Method: Measuring Advertising Effectiveness cart
1955. Word of Mouth in P&G: Ethically Right? cart
1956. Coca-Cola : Bye-Bye to Santa Claus? cart
1957. IKEA: The Furniture Giant Reawakens in Funabashi cart
1958. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1959. Lacoste in the US: The Alligator Returns cart
1960. Corporates join the Sudoku bandwagon cart
1961. Swipe War in India- Race to Win Wallets cart
1962. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1963. Films: An Advertising Medium to Captivate Consumers cart
1964. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1965. Toyota’s Tundra in US - The Marketing Strategies cart
1966. Pope and Product Placements: Marketers' 'Holy' Connections cart
1967. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1968. Children's Television Channels: The Marketing Challenges cart
1969. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1970. Indian Hair Color Industry: L’Oréal’s Foray cart
1971. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1972. IKEA: Re-entering The Land of Rising Sun cart
1973. United Parcel Service: Expanding in China cart
1974. Smart Fortwo’s Entry into the US.: Smart Move? cart
1975. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1976. Starbucks Coffee Company: The Indian Dilemma cart
1977. Harley Davidson's Foray in China cart
1978. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1979. China - Disney's New Destination cart
1980. Viacom in China cart
1981. Achieving Success in China: Starbucks’ Strategies and Challenges cart
1982. Geely: The Chinese Car’s American Venture cart
1983. Chinese flavoured KFC cart
1984. Geely : The Tyro in the US Market cart
1985. Amazon foray into e-grocery market: successful Venture? cart
1986. Intel's foray into Rural India cart
1987. Wal-Mart in India cart
1988. Will China Emerge as the Second Home for Danfoss? cart
1989. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart
1990. Walt Disney Company in China cart
1991. Starbucks in Ireland cart
1992. Costa Coffee in India cart
1993. Cisco in India: India as a Resource to India as a Market cart
1994. Toyota in France cart
1995. Honda: As Acura in USA and as Legend in Japan? cart
1996. National Income Accounting: A Case Study of China cart
1997. The Power of a Start-up Company: Can Iliad Group Unsettle the Monopoly of France Telecom? cart
1998. Singapore:The Growth of a Small Economy cart
1999. The Dragon is coming-Chinese M&A’s outside China cart
2000. Vivendi’s Acquisition of Bertelsmann’s BMG cart

 

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