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Page 20 of 47
1901. CISCO Systems: Implementing “Customized” ERP in Nine Months cart
1902. Automobile Safety: Japanese Manufacturers Lead the Way cart
1903. Global Hospitals – Where Life Gets a Second Chance cart
1904. Chrysler's Product-mix Challenges: Is Flexible Manufacturing the Answer? cart
1905. Cyberabad Police’s ISO 9001:2000 Certification Programme: A Model of Success? cart
1906. Sysco's Supply Chain Management Practices cart
1907. Infosys' Global Delivery Model cart
1908. The AXA Way: Improving Quality of Services  cart
1909. Supply Chain Management at GCMMF cart
1910. The Making of Airbus A380: A Triumph of Science and Engineering cart
1911. Zara's Supply Chain Management Practices cart
1912. Tesco's Supply Chain Management Practices cart
1913. The Making of Boeing's 787 'Dreamliner' cart
1914. Economic Reforms in Poland: A Case of Inflation Targeting cart
1915. Bank of Baroda The Re-branding Strategies cart
Subject:MultiMedia
1916. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV cart
1917. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart
1918. Unilever's “Real Beauty” Campaign for Dove cart
1919. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1920. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1921. Dell's Customer Contact Center Operations in India cart
1922. Vertu Mobile Phones: Luxury Redefined cart
1923. Nike's “Joga Bonito” Marketing Campaign cart
1924. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1925. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1926. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1927. Hidesign: Marketing Leather Products cart
1928. Haagen-Dazs: Repositioning a Cult Brand cart
1929. The Maggi Brand in India: Brand Extension and Repositioning cart
1930. Hello Kitty': A Japanese Superbrand cart
1931. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1932. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1933. Lipitor: How far should Pfizer push the Pill? cart
1934. Tata Motors: Serving an 'Ace' for Success cart
1935. Browser Wars II: The Release of IE 7 (BETA 2) cart
1936. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1937. P&G's Vocalpoint - Using Moms for W.O.M cart
1938. ITC Food's Growth and Future Prospects cart
1939. Marketing 'The Da Vinci Code' cart
1940. Rebuilding the 'Martha Stewart' Brand cart
1941. Lacoste's Marketing Strategies in the US cart
1942. Kingfisher Airlines - The 'Funliner Experience' cart
1943. Marketing Viagra in India cart
1944. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1945. Grove Fresh Ltd - Marketing Organic Juices cart
1946. PVR Ltd.'s Growth and Future Prospects cart
1947. Real Madrid: The Galacticos Era cart
1948. Segway - Still Off-balance? cart
1949. Radio Mirchi - Spicing up the Indian Air Waves cart
1950. The New 'Indian' Airlines cart
1951. The 'Incredible India' Campaign - Marketing India to the World cart
1952. Pricing Fuzeon - Cost of Innovation? cart
1953. Google and the 'Click Fraud' Menace cart
1954. IKEA's Global Marketing Strategy cart
1955. Toyota Prius - A Case in New Product Development cart
1956. The Marlboro Story cart
1957. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1958. LG's Growth Strategies in India cart
1959. Organized Retail Industry in India cart
1960. Match.com - The World's Leading Online Personals Site cart
1961. Diageo’s Global Strategy: Differentiated Marketing cart
1962. Anheuser-Busch Goes Niche: Concentrates on China cart
1963. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1964. Smirnoff’s Reunion With Bond cart
1965. Barbie: Less Attractive to Kids? cart
1966. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1967. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1968. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1969. Ad Wars-Yahoo! versus Google cart
1970. Wikipedia: Can it Survive its Own Success? cart
1971. The US Beer Industry: Adding Cheer to Beer cart
1972. Reinventing Avon cart
1973. MTV – Staying Cool in the New World cart
1974. Is Apple managing its 4 P’s effectively? cart
1975. Taguchi Method: Measuring Advertising Effectiveness cart
1976. Word of Mouth in P&G: Ethically Right? cart
1977. Coca-Cola : Bye-Bye to Santa Claus? cart
1978. IKEA: The Furniture Giant Reawakens in Funabashi cart
1979. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1980. Lacoste in the US: The Alligator Returns cart
1981. Corporates join the Sudoku bandwagon cart
1982. Swipe War in India- Race to Win Wallets cart
1983. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1984. Films: An Advertising Medium to Captivate Consumers cart
1985. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1986. Toyota’s Tundra in US - The Marketing Strategies cart
1987. Pope and Product Placements: Marketers' 'Holy' Connections cart
1988. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1989. Children's Television Channels: The Marketing Challenges cart
1990. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1991. Indian Hair Color Industry: L’Oréal’s Foray cart
1992. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1993. IKEA: Re-entering The Land of Rising Sun cart
1994. United Parcel Service: Expanding in China cart
1995. Smart Fortwo’s Entry into the US.: Smart Move? cart
1996. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1997. Starbucks Coffee Company: The Indian Dilemma cart
1998. Harley Davidson's Foray in China cart
1999. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
2000. China - Disney's New Destination cart

 

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