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Page 20 of 47
1901. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart
1902. Unilever's “Real Beauty” Campaign for Dove cart
1903. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1904. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1905. Dell's Customer Contact Center Operations in India cart
1906. Vertu Mobile Phones: Luxury Redefined cart
1907. Nike's “Joga Bonito” Marketing Campaign cart
1908. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1909. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1910. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1911. Hidesign: Marketing Leather Products cart
1912. Haagen-Dazs: Repositioning a Cult Brand cart
1913. The Maggi Brand in India: Brand Extension and Repositioning cart
1914. Hello Kitty': A Japanese Superbrand cart
1915. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1916. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1917. Lipitor: How far should Pfizer push the Pill? cart
1918. Tata Motors: Serving an 'Ace' for Success cart
1919. Browser Wars II: The Release of IE 7 (BETA 2) cart
1920. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1921. P&G's Vocalpoint - Using Moms for W.O.M cart
1922. ITC Food's Growth and Future Prospects cart
1923. Marketing 'The Da Vinci Code' cart
1924. Rebuilding the 'Martha Stewart' Brand cart
1925. Lacoste's Marketing Strategies in the US cart
1926. Kingfisher Airlines - The 'Funliner Experience' cart
1927. Marketing Viagra in India cart
1928. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1929. Grove Fresh Ltd - Marketing Organic Juices cart
1930. PVR Ltd.'s Growth and Future Prospects cart
1931. Real Madrid: The Galacticos Era cart
1932. Segway - Still Off-balance? cart
1933. Radio Mirchi - Spicing up the Indian Air Waves cart
1934. The New 'Indian' Airlines cart
1935. The 'Incredible India' Campaign - Marketing India to the World cart
1936. Pricing Fuzeon - Cost of Innovation? cart
1937. Google and the 'Click Fraud' Menace cart
1938. IKEA's Global Marketing Strategy cart
1939. Toyota Prius - A Case in New Product Development cart
1940. The Marlboro Story cart
1941. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1942. LG's Growth Strategies in India cart
1943. Organized Retail Industry in India cart
1944. - The World's Leading Online Personals Site cart
1945. Diageo’s Global Strategy: Differentiated Marketing cart
1946. Anheuser-Busch Goes Niche: Concentrates on China cart
1947. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1948. Smirnoff’s Reunion With Bond cart
1949. Barbie: Less Attractive to Kids? cart
1950. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1951. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1952. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1953. Ad Wars-Yahoo! versus Google cart
1954. Wikipedia: Can it Survive its Own Success? cart
1955. The US Beer Industry: Adding Cheer to Beer cart
1956. Reinventing Avon cart
1957. MTV – Staying Cool in the New World cart
1958. Is Apple managing its 4 P’s effectively? cart
1959. Taguchi Method: Measuring Advertising Effectiveness cart
1960. Word of Mouth in P&G: Ethically Right? cart
1961. Coca-Cola : Bye-Bye to Santa Claus? cart
1962. IKEA: The Furniture Giant Reawakens in Funabashi cart
1963. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1964. Lacoste in the US: The Alligator Returns cart
1965. Corporates join the Sudoku bandwagon cart
1966. Swipe War in India- Race to Win Wallets cart
1967. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1968. Films: An Advertising Medium to Captivate Consumers cart
1969. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1970. Toyota’s Tundra in US - The Marketing Strategies cart
1971. Pope and Product Placements: Marketers' 'Holy' Connections cart
1972. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1973. Children's Television Channels: The Marketing Challenges cart
1974. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1975. Indian Hair Color Industry: L’Oréal’s Foray cart
1976. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1977. IKEA: Re-entering The Land of Rising Sun cart
1978. United Parcel Service: Expanding in China cart
1979. Smart Fortwo’s Entry into the US.: Smart Move? cart
1980. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1981. Starbucks Coffee Company: The Indian Dilemma cart
1982. Harley Davidson's Foray in China cart
1983. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1984. China - Disney's New Destination cart
1985. Viacom in China cart
1986. Achieving Success in China: Starbucks’ Strategies and Challenges cart
1987. Geely: The Chinese Car’s American Venture cart
1988. Chinese flavoured KFC cart
1989. Geely : The Tyro in the US Market cart
1990. Amazon foray into e-grocery market: successful Venture? cart
1991. Intel's foray into Rural India cart
1992. Wal-Mart in India cart
1993. Will China Emerge as the Second Home for Danfoss? cart
1994. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart
1995. Walt Disney Company in China cart
1996. Starbucks in Ireland cart
1997. Costa Coffee in India cart
1998. Cisco in India: India as a Resource to India as a Market cart
1999. Toyota in France cart
2000. Honda: As Acura in USA and as Legend in Japan? cart


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