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Page 20 of 47
1901. The Making of Boeing's 787 'Dreamliner' cart
1902. Economic Reforms in Poland: A Case of Inflation Targeting cart
1903. Bank of Baroda The Re-branding Strategies cart
1904. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV cart
1905. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart
1906. Unilever's “Real Beauty” Campaign for Dove cart
1907. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1908. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1909. Dell's Customer Contact Center Operations in India cart
1910. Vertu Mobile Phones: Luxury Redefined cart
1911. Nike's “Joga Bonito” Marketing Campaign cart
1912. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1913. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1914. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1915. Hidesign: Marketing Leather Products cart
1916. Haagen-Dazs: Repositioning a Cult Brand cart
1917. The Maggi Brand in India: Brand Extension and Repositioning cart
1918. Hello Kitty': A Japanese Superbrand cart
1919. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1920. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1921. Lipitor: How far should Pfizer push the Pill? cart
1922. Tata Motors: Serving an 'Ace' for Success cart
1923. Browser Wars II: The Release of IE 7 (BETA 2) cart
1924. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1925. P&G's Vocalpoint - Using Moms for W.O.M cart
1926. ITC Food's Growth and Future Prospects cart
1927. Marketing 'The Da Vinci Code' cart
1928. Rebuilding the 'Martha Stewart' Brand cart
1929. Lacoste's Marketing Strategies in the US cart
1930. Kingfisher Airlines - The 'Funliner Experience' cart
1931. Marketing Viagra in India cart
1932. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1933. Grove Fresh Ltd - Marketing Organic Juices cart
1934. PVR Ltd.'s Growth and Future Prospects cart
1935. Real Madrid: The Galacticos Era cart
1936. Segway - Still Off-balance? cart
1937. Radio Mirchi - Spicing up the Indian Air Waves cart
1938. The New 'Indian' Airlines cart
1939. The 'Incredible India' Campaign - Marketing India to the World cart
1940. Pricing Fuzeon - Cost of Innovation? cart
1941. Google and the 'Click Fraud' Menace cart
1942. IKEA's Global Marketing Strategy cart
1943. Toyota Prius - A Case in New Product Development cart
1944. The Marlboro Story cart
1945. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1946. LG's Growth Strategies in India cart
1947. Organized Retail Industry in India cart
1948. - The World's Leading Online Personals Site cart
1949. Diageo’s Global Strategy: Differentiated Marketing cart
1950. Anheuser-Busch Goes Niche: Concentrates on China cart
1951. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1952. Smirnoff’s Reunion With Bond cart
1953. Barbie: Less Attractive to Kids? cart
1954. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1955. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1956. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1957. Ad Wars-Yahoo! versus Google cart
1958. Wikipedia: Can it Survive its Own Success? cart
1959. The US Beer Industry: Adding Cheer to Beer cart
1960. Reinventing Avon cart
1961. MTV – Staying Cool in the New World cart
1962. Is Apple managing its 4 P’s effectively? cart
1963. Taguchi Method: Measuring Advertising Effectiveness cart
1964. Word of Mouth in P&G: Ethically Right? cart
1965. Coca-Cola : Bye-Bye to Santa Claus? cart
1966. IKEA: The Furniture Giant Reawakens in Funabashi cart
1967. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1968. Lacoste in the US: The Alligator Returns cart
1969. Corporates join the Sudoku bandwagon cart
1970. Swipe War in India- Race to Win Wallets cart
1971. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1972. Films: An Advertising Medium to Captivate Consumers cart
1973. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1974. Toyota’s Tundra in US - The Marketing Strategies cart
1975. Pope and Product Placements: Marketers' 'Holy' Connections cart
1976. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1977. Children's Television Channels: The Marketing Challenges cart
1978. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1979. Indian Hair Color Industry: L’Oréal’s Foray cart
1980. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1981. IKEA: Re-entering The Land of Rising Sun cart
1982. United Parcel Service: Expanding in China cart
1983. Smart Fortwo’s Entry into the US.: Smart Move? cart
1984. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1985. Starbucks Coffee Company: The Indian Dilemma cart
1986. Harley Davidson's Foray in China cart
1987. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1988. China - Disney's New Destination cart
1989. Viacom in China cart
1990. Achieving Success in China: Starbucks’ Strategies and Challenges cart
1991. Geely: The Chinese Car’s American Venture cart
1992. Chinese flavoured KFC cart
1993. Geely : The Tyro in the US Market cart
1994. Amazon foray into e-grocery market: successful Venture? cart
1995. Intel's foray into Rural India cart
1996. Wal-Mart in India cart
1997. Will China Emerge as the Second Home for Danfoss? cart
1998. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart
1999. Walt Disney Company in China cart
2000. Starbucks in Ireland cart


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