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Page 20 of 47
1901. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1902. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1903. Dell's Customer Contact Center Operations in India cart
1904. Vertu Mobile Phones: Luxury Redefined cart
1905. Nike's “Joga Bonito” Marketing Campaign cart
1906. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1907. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1908. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1909. Hidesign: Marketing Leather Products cart
1910. Haagen-Dazs: Repositioning a Cult Brand cart
1911. The Maggi Brand in India: Brand Extension and Repositioning cart
1912. Hello Kitty': A Japanese Superbrand cart
1913. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1914. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1915. Lipitor: How far should Pfizer push the Pill? cart
1916. Tata Motors: Serving an 'Ace' for Success cart
1917. Browser Wars II: The Release of IE 7 (BETA 2) cart
1918. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1919. P&G's Vocalpoint - Using Moms for W.O.M cart
1920. ITC Food's Growth and Future Prospects cart
1921. Marketing 'The Da Vinci Code' cart
1922. Rebuilding the 'Martha Stewart' Brand cart
1923. Lacoste's Marketing Strategies in the US cart
1924. Kingfisher Airlines - The 'Funliner Experience' cart
1925. Marketing Viagra in India cart
1926. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1927. Grove Fresh Ltd - Marketing Organic Juices cart
1928. PVR Ltd.'s Growth and Future Prospects cart
1929. Real Madrid: The Galacticos Era cart
1930. Segway - Still Off-balance? cart
1931. Radio Mirchi - Spicing up the Indian Air Waves cart
1932. The New 'Indian' Airlines cart
1933. The 'Incredible India' Campaign - Marketing India to the World cart
1934. Pricing Fuzeon - Cost of Innovation? cart
1935. Google and the 'Click Fraud' Menace cart
1936. IKEA's Global Marketing Strategy cart
1937. Toyota Prius - A Case in New Product Development cart
1938. The Marlboro Story cart
1939. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1940. LG's Growth Strategies in India cart
1941. Organized Retail Industry in India cart
1942. Match.com - The World's Leading Online Personals Site cart
1943. Diageo’s Global Strategy: Differentiated Marketing cart
1944. Anheuser-Busch Goes Niche: Concentrates on China cart
1945. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1946. Smirnoff’s Reunion With Bond cart
1947. Barbie: Less Attractive to Kids? cart
1948. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1949. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1950. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1951. Ad Wars-Yahoo! versus Google cart
1952. Wikipedia: Can it Survive its Own Success? cart
1953. The US Beer Industry: Adding Cheer to Beer cart
1954. Reinventing Avon cart
1955. MTV – Staying Cool in the New World cart
1956. Is Apple managing its 4 P’s effectively? cart
1957. Taguchi Method: Measuring Advertising Effectiveness cart
1958. Word of Mouth in P&G: Ethically Right? cart
1959. Coca-Cola : Bye-Bye to Santa Claus? cart
1960. IKEA: The Furniture Giant Reawakens in Funabashi cart
1961. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1962. Lacoste in the US: The Alligator Returns cart
1963. Corporates join the Sudoku bandwagon cart
1964. Swipe War in India- Race to Win Wallets cart
1965. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1966. Films: An Advertising Medium to Captivate Consumers cart
1967. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1968. Toyota’s Tundra in US - The Marketing Strategies cart
1969. Pope and Product Placements: Marketers' 'Holy' Connections cart
1970. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1971. Children's Television Channels: The Marketing Challenges cart
1972. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1973. Indian Hair Color Industry: L’Oréal’s Foray cart
1974. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1975. IKEA: Re-entering The Land of Rising Sun cart
1976. United Parcel Service: Expanding in China cart
1977. Smart Fortwo’s Entry into the US.: Smart Move? cart
1978. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1979. Starbucks Coffee Company: The Indian Dilemma cart
1980. Harley Davidson's Foray in China cart
1981. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1982. China - Disney's New Destination cart
1983. Viacom in China cart
1984. Achieving Success in China: Starbucks’ Strategies and Challenges cart
1985. Geely: The Chinese Car’s American Venture cart
1986. Chinese flavoured KFC cart
1987. Geely : The Tyro in the US Market cart
1988. Amazon foray into e-grocery market: successful Venture? cart
1989. Intel's foray into Rural India cart
1990. Wal-Mart in India cart
1991. Will China Emerge as the Second Home for Danfoss? cart
1992. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart
1993. Walt Disney Company in China cart
1994. Starbucks in Ireland cart
1995. Costa Coffee in India cart
1996. Cisco in India: India as a Resource to India as a Market cart
1997. Toyota in France cart
1998. Honda: As Acura in USA and as Legend in Japan? cart
1999. National Income Accounting: A Case Study of China cart
2000. The Power of a Start-up Company: Can Iliad Group Unsettle the Monopoly of France Telecom? cart

 

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