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Page 20 of 47
1901. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1902. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1903. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1904. Hidesign: Marketing Leather Products cart
1905. Haagen-Dazs: Repositioning a Cult Brand cart
1906. The Maggi Brand in India: Brand Extension and Repositioning cart
1907. Hello Kitty': A Japanese Superbrand cart
1908. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1909. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1910. Lipitor: How far should Pfizer push the Pill? cart
1911. Tata Motors: Serving an 'Ace' for Success cart
1912. Browser Wars II: The Release of IE 7 (BETA 2) cart
1913. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1914. P&G's Vocalpoint - Using Moms for W.O.M cart
1915. ITC Food's Growth and Future Prospects cart
1916. Marketing 'The Da Vinci Code' cart
1917. Rebuilding the 'Martha Stewart' Brand cart
1918. Lacoste's Marketing Strategies in the US cart
1919. Kingfisher Airlines - The 'Funliner Experience' cart
1920. Marketing Viagra in India cart
1921. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1922. Grove Fresh Ltd - Marketing Organic Juices cart
1923. PVR Ltd.'s Growth and Future Prospects cart
1924. Real Madrid: The Galacticos Era cart
1925. Segway - Still Off-balance? cart
1926. Radio Mirchi - Spicing up the Indian Air Waves cart
1927. The New 'Indian' Airlines cart
1928. The 'Incredible India' Campaign - Marketing India to the World cart
1929. Pricing Fuzeon - Cost of Innovation? cart
1930. Google and the 'Click Fraud' Menace cart
1931. IKEA's Global Marketing Strategy cart
1932. Toyota Prius - A Case in New Product Development cart
1933. The Marlboro Story cart
1934. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1935. LG's Growth Strategies in India cart
1936. Organized Retail Industry in India cart
1937. Match.com - The World's Leading Online Personals Site cart
1938. Diageo’s Global Strategy: Differentiated Marketing cart
1939. Anheuser-Busch Goes Niche: Concentrates on China cart
1940. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1941. Smirnoff’s Reunion With Bond cart
1942. Barbie: Less Attractive to Kids? cart
1943. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1944. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1945. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1946. Ad Wars-Yahoo! versus Google cart
1947. Wikipedia: Can it Survive its Own Success? cart
1948. The US Beer Industry: Adding Cheer to Beer cart
1949. Reinventing Avon cart
1950. MTV – Staying Cool in the New World cart
1951. Is Apple managing its 4 P’s effectively? cart
1952. Taguchi Method: Measuring Advertising Effectiveness cart
1953. Word of Mouth in P&G: Ethically Right? cart
1954. Coca-Cola : Bye-Bye to Santa Claus? cart
1955. IKEA: The Furniture Giant Reawakens in Funabashi cart
1956. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1957. Lacoste in the US: The Alligator Returns cart
1958. Corporates join the Sudoku bandwagon cart
1959. Swipe War in India- Race to Win Wallets cart
1960. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1961. Films: An Advertising Medium to Captivate Consumers cart
1962. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1963. Toyota’s Tundra in US - The Marketing Strategies cart
1964. Pope and Product Placements: Marketers' 'Holy' Connections cart
1965. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1966. Children's Television Channels: The Marketing Challenges cart
1967. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1968. Indian Hair Color Industry: L’Oréal’s Foray cart
1969. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1970. IKEA: Re-entering The Land of Rising Sun cart
1971. United Parcel Service: Expanding in China cart
1972. Smart Fortwo’s Entry into the US.: Smart Move? cart
1973. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1974. Starbucks Coffee Company: The Indian Dilemma cart
1975. Harley Davidson's Foray in China cart
1976. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1977. China - Disney's New Destination cart
1978. Viacom in China cart
1979. Achieving Success in China: Starbucks’ Strategies and Challenges cart
1980. Geely: The Chinese Car’s American Venture cart
1981. Chinese flavoured KFC cart
1982. Geely : The Tyro in the US Market cart
1983. Amazon foray into e-grocery market: successful Venture? cart
1984. Intel's foray into Rural India cart
1985. Wal-Mart in India cart
1986. Will China Emerge as the Second Home for Danfoss? cart
1987. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart
1988. Walt Disney Company in China cart
1989. Starbucks in Ireland cart
1990. Costa Coffee in India cart
1991. Cisco in India: India as a Resource to India as a Market cart
1992. Toyota in France cart
1993. Honda: As Acura in USA and as Legend in Japan? cart
1994. National Income Accounting: A Case Study of China cart
1995. The Power of a Start-up Company: Can Iliad Group Unsettle the Monopoly of France Telecom? cart
1996. Singapore:The Growth of a Small Economy cart
1997. The Dragon is coming-Chinese M&A’s outside China cart
1998. Vivendi’s Acquisition of Bertelsmann’s BMG cart
1999. Univision: Making the Right Choice? cart
2000. The Rise of Private Equity Firms: The Case of Clear Channel Communications Inc. cart

 

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