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Page 20 of 47
1901. Economic Reforms in Poland: A Case of Inflation Targeting cart
1902. Bank of Baroda The Re-branding Strategies cart
1903. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV cart
1904. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart
1905. Unilever's “Real Beauty” Campaign for Dove cart
1906. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart
1907. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart
1908. Dell's Customer Contact Center Operations in India cart
1909. Vertu Mobile Phones: Luxury Redefined cart
1910. Nike's “Joga Bonito” Marketing Campaign cart
1911. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
1912. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
1913. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
1914. Hidesign: Marketing Leather Products cart
1915. Haagen-Dazs: Repositioning a Cult Brand cart
1916. The Maggi Brand in India: Brand Extension and Repositioning cart
1917. Hello Kitty': A Japanese Superbrand cart
1918. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
1919. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
1920. Lipitor: How far should Pfizer push the Pill? cart
1921. Tata Motors: Serving an 'Ace' for Success cart
1922. Browser Wars II: The Release of IE 7 (BETA 2) cart
1923. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
1924. P&G's Vocalpoint - Using Moms for W.O.M cart
1925. ITC Food's Growth and Future Prospects cart
1926. Marketing 'The Da Vinci Code' cart
1927. Rebuilding the 'Martha Stewart' Brand cart
1928. Lacoste's Marketing Strategies in the US cart
1929. Kingfisher Airlines - The 'Funliner Experience' cart
1930. Marketing Viagra in India cart
1931. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
1932. Grove Fresh Ltd - Marketing Organic Juices cart
1933. PVR Ltd.'s Growth and Future Prospects cart
1934. Real Madrid: The Galacticos Era cart
1935. Segway - Still Off-balance? cart
1936. Radio Mirchi - Spicing up the Indian Air Waves cart
1937. The New 'Indian' Airlines cart
1938. The 'Incredible India' Campaign - Marketing India to the World cart
1939. Pricing Fuzeon - Cost of Innovation? cart
1940. Google and the 'Click Fraud' Menace cart
1941. IKEA's Global Marketing Strategy cart
1942. Toyota Prius - A Case in New Product Development cart
1943. The Marlboro Story cart
1944. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
1945. LG's Growth Strategies in India cart
1946. Organized Retail Industry in India cart
1947. - The World's Leading Online Personals Site cart
1948. Diageo’s Global Strategy: Differentiated Marketing cart
1949. Anheuser-Busch Goes Niche: Concentrates on China cart
1950. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
1951. Smirnoff’s Reunion With Bond cart
1952. Barbie: Less Attractive to Kids? cart
1953. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
1954. FIFA Worldcup 2006: A Kickoff for Advertisers cart
1955. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
1956. Ad Wars-Yahoo! versus Google cart
1957. Wikipedia: Can it Survive its Own Success? cart
1958. The US Beer Industry: Adding Cheer to Beer cart
1959. Reinventing Avon cart
1960. MTV – Staying Cool in the New World cart
1961. Is Apple managing its 4 P’s effectively? cart
1962. Taguchi Method: Measuring Advertising Effectiveness cart
1963. Word of Mouth in P&G: Ethically Right? cart
1964. Coca-Cola : Bye-Bye to Santa Claus? cart
1965. IKEA: The Furniture Giant Reawakens in Funabashi cart
1966. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
1967. Lacoste in the US: The Alligator Returns cart
1968. Corporates join the Sudoku bandwagon cart
1969. Swipe War in India- Race to Win Wallets cart
1970. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
1971. Films: An Advertising Medium to Captivate Consumers cart
1972. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
1973. Toyota’s Tundra in US - The Marketing Strategies cart
1974. Pope and Product Placements: Marketers' 'Holy' Connections cart
1975. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
1976. Children's Television Channels: The Marketing Challenges cart
1977. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
1978. Indian Hair Color Industry: L’Oréal’s Foray cart
1979. Dell`s Entry into Gaming PC: The Decision Dilemma cart
1980. IKEA: Re-entering The Land of Rising Sun cart
1981. United Parcel Service: Expanding in China cart
1982. Smart Fortwo’s Entry into the US.: Smart Move? cart
1983. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
1984. Starbucks Coffee Company: The Indian Dilemma cart
1985. Harley Davidson's Foray in China cart
1986. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
1987. China - Disney's New Destination cart
1988. Viacom in China cart
1989. Achieving Success in China: Starbucks’ Strategies and Challenges cart
1990. Geely: The Chinese Car’s American Venture cart
1991. Chinese flavoured KFC cart
1992. Geely : The Tyro in the US Market cart
1993. Amazon foray into e-grocery market: successful Venture? cart
1994. Intel's foray into Rural India cart
1995. Wal-Mart in India cart
1996. Will China Emerge as the Second Home for Danfoss? cart
1997. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart
1998. Walt Disney Company in China cart
1999. Starbucks in Ireland cart
2000. Costa Coffee in India cart


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