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301. New Airports in India: For Public Benefit or Private Profit? cart
302. Building India: The role of PPPs in Indian Railways cart
303. Build Operate and Transfer (BOT): Is this Public Private Partnership (PPP) best suited for delivering public goods? cart
304. Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off? cart
305. LENEVO IN INDIA: FACING POSITIONING DILEMMA cart
306. Indian FMCG Player Dabur: Repositioning its 'Real Activ' cart
307. India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff? cart
308. India's Janaagraha: Empowering the Urban Citizen cart
309. Tata Nano Project in Singur: Plight of the Displaced cart
310. Just-in-Time Global Economy: A Case of Apple cart
311. Varun Softech Project Services: Project Control to Manage Changes in Project Plan cart
312. Rack and Pinion Software Solutions: System Development Life Cycle Deliberation cart
313. Pillar Stone Construction Ltd: Project Evaluation and Reporting cart
314. Quick Business Solutions: Designing Project Structure cart
315. Bamboo House India: A Case of Queuing Theory cart
316. Founders of Bamboo House India: Building Green Futures cart
317. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart
318. Bamboo House India: Effective Project Management cart
319. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
320. Toyota Motor Company: Losing its Quality Edge? cart
321. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
322. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
323. Supply Chain Management at Airbus - Implementing RFID Technology cart
324. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
325. Traverse Communications: Identifying Target Customers cart
326. Celebrity Endorsements and Product Categories cart
327. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
328. Marketing Dilemma for 'Elan' Jeans Brand cart
329. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
330. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
331. Hungary's Monetary Policy: The Conflicting Objectives cart
332. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
333. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
334. Pringles– Combating the Launch of Lays Stax cart
335. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
336. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
337. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
338. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
339. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
340. The U.S Steel Industry and the Tariff Policy of Bush cart
341. The Price War: Netflix vs Blockbuster cart
342. The Dilemma of Discounts: GM’s Bid for Market Share cart
343. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
344. Samsung Electronics in 2005 cart
345. Private Labels in Europe: Potential Threats for Brands? cart
346. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
347. Mobile Phones: The Advent of a New Advertising Medium cart
348. Mahindra & Mahindra (B): An Emerging Global Giant? cart
349. Honda in China: Government Regulations and Firm’s Strategy cart
350. Harry Potter: Global Marketing Strategies cart
351. 'Global Vision 2010': Toyota's Strategic Initiatives cart
352. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
353. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
354. Dubai Duty Free: Promotion and Expansion cart
355. Dell's Business Model: Is it Time to Reinvent? cart
356. De Beers: The Right Hand Ring campaign cart
357. De Beers' Corporate Transformation: The Competitive Pressures cart
358. Competition in China’s Luxury Car Market cart
359. Coke’s Promotional Themes: Tailored for Times cart
360. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
361. Branding – The Asian Dilemma cart
362. Avon: Direct Selling in China cart
363. Automobiles: Made in China, Sold in USA? cart
364. ASDA: Betting on Low Prices? cart
365. Apple iPhone Price Cut: Is it a Right Strategy? cart
366. Acquire and ascend – e-Bookers way cart
367. Assessing Consumer Brand Loyalty cart
368. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
369. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
370. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
371. Crisis Management at Toyota cart
372. AMD s Consumer and Channel Marketing Initiatives cart
373. Developing a Personal Selling Strategy cart
374. The Disgruntled Customer cart
375. Design Thinking and Innovation at IDEO cart
376. Social Marketing: Times of India's 'Teach India' Campaign cart
377. Customer Service at L.L.Bean cart
378. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
379. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
380. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
381. Unilever's Packaging Practices - Innovations and Insights cart
382. Droid: Challenger to the iPhone? cart
383. Volkswagen's Marketing Strategy in India cart
384. Amazon.com: Customer Service Champion cart
385. Tourism Kamloops cart
386. Canadian Club: Repositioning a Dormant Brand cart
387. Selling Insurance Products in India: The Commission versus Fee Debate cart
388. Burger King's 'Whopper Freakout' Marketing Campaign cart
389. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
390. Indian Premier League's Operating Model - Marketing Cricket to the World cart
391. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
392. Promoting 'Paranormal Activity' cart
393. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
394. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
395. AMUL ICE CREAM: MARKETING STRATEGY cart
396. Airtel vs. Reliance: Indian Telecom Giants Price War cart
397. Subway in the US: Challenges of Extending Product Mix cart
398. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
399. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
400. KFC: 'Serving with a Difference' cart

 

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