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Page 13 of 47
1201., The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid cart
1202. Bottom of the Pyramid: Companies and B-Schools explore to exploit? cart
1203. Strategic Alliances in automobile Industry (C): The Fialt-GM Alliance cart
1204. Strategic Alliances in automobile Industry (B): The Fialt-GM Alliance cart
1205. Google vs (D) Google’s Alliance Strategy in China cart
1206. Strategic Alliances in the Automobile Industry (A): The Example of Fiat-GM cart
1207. Xerox Corporation – A New Corporate Identity? cart
1208. Lowe's Companies, Inc.: Will its EPM Strategies Payoff in Canada? cart
1209. Yum! Brand’s Turnaround Strategy cart
1210. Hybrid Digital Radio, an upgrade to terrestrial radio: Will it bring back the listeners? cart
1211. Circuit City's Turnaround Strategies: Can the ex-Numero Uno Bounce Back? cart
1212. Starbucks Suffers: Schultz Returns cart
1213. Motorola – Losing its ‘Razr’s’ Edge cart
1214. New Fiat 500: Revival of a Heritage Brand cart
1215. Fox Business Network (FBN) – Talking Business to the Common Man? cart
1216. Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies cart
1217. Capsule Hotels: A Case of Reverse Positioning cart
1218. Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company cart
1219. Menlo Innovations: A New Approach to Workplace & Project Management cart
1220. Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton cart
1221. Tesco's 'Steering Wheel' - A Tool for Strategic Value Creation and Business Transformation cart
1222. H&M's Supply Chain Management Practices cart
1223. Benetton's 'Dual Supply Chain' System cart
1224. Foreign Currency Reserves in Emerging Economies: Inflationary Pressures cart
1225. Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum? cart
1226. Improving Sales Force Effectiveness: Bayer's Experiment with New Technology cart
1227. Exubera Fiasco: What Went Wrong? cart
1228. Exubera Fiasco: What Went Wrong? cart
1229. Kleenex: The Saga of a Super Brand cart
1230. Destination Marketing: Tourism Australia's Controversial Campaign cart
1231. Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco? cart
1232. Qube: Market Development for Digital Cinema cart
1233. Public Relations at Microsoft cart
1234. The Computer is Personal Again': A Global Integrated Marketing Communications Campaign cart
1235. Coaching A Sales Team cart
1236. Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy cart
1237. Perfetti Van Melle: Marketing Mentos in India cart
1238. Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand cart
1239. Nokia Corporation: Reversing the Decline in Brand Value cart
1240. Pricing it Right: Three Caselets in Pricing cart
1241. Treading on that Fine Line?: Caselets in Marketing Ethics cart
1242. Launching iPhone: Apple's Entry into the Mobile Phone Market cart
1243. What's in a Name? Lessons from Three Rebranding Exercises in India cart
1244. UTI Bank to AXIS Bank: A Corporate Rebranding Exercise cart
1245. Crisis Management: Dealing with a Product Crisis cart
1246. Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal cart
1247. Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way? cart
1248. Bionade Soda (A): Marketing Challenges for an Innovative Brand cart
1249. Unilever's Digital Media Strategy cart
1250. Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries cart
1251. Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work? cart
1252. Mattel in China – ‘The Outsourcing and the Recall’ cart
1253. Wal-Mart in India: Can it be the Messiah of Indian Farmers? cart
1254. Harley-Davidson: Market Entry Strategies in India cart
1255. Barclays’ Entry into India: Strategies and Prospects cart
1256. Trade Blocs, Free Trade Agreements and Preferential Trade Agreements: The New Drivers of World Trade cart
1257. US Financial Crisis: Is this Great Depression II in the making? cart
1258. Chinese State-owned Enterprises – Redefining the Role of Government in Business cart
1259. The Cerberus Deal – The Beginning of a New Era for Chrysler cart
1260. Acquires Newsvine: A New Direction cart
1261. eBay: Rethinking Skype cart
1262. Tata Steel’s Acquisition of Corus: Was it Worth the Price? cart
1263. Jaguar and Land Rover Acquisition: Will the Deal Improve Tata Motors Balance Sheet? cart
1264. Whole Foods Market’s Acquisition of ‘Wild Oats’ – A Strategy to Reduce Competition? cart
1265. Thomson Corp., Acquires Reuters: Is it in the Consolidation Phase? cart
1266. M&A’s in Indian Aviation Industry– Strategies for Healthy Competition cart
1267. Blockbuster Acquires Movielink: A Growth Strategy? cart
1268. BBC – YouTube Pact: A Win-Win Strategy cart
1269. Hewlett-Packard: Culture Change through Acquisitions cart
1270. Microsoft in China: The Partnering Success cart
1271. Cadbury Schweppes: Demerging its US Beverages Company cart
1272. Delta-Northwest Airlines Proposed Merger: Withering Industry Turbulence? cart
1273. Royal Military Academy Sandhurst (RMAS): Leadership lessons cart
1274. Sanofi Aventis: CEO Le Fir's Formula for change cart
1275. Colgate-Palmolive: Leadership Style of Reuben Mark cart
1276. Catherine Arfi & Aromababy: Creating an Australian Brand and Taking it Global cart
1277. James Dyson: The Engineer Entrepreneur cart
1278. Azim Hasham Premji's Value-Based Leadership cart
1279. CEO as Change Agent cart
1280. Cirque du Soleil's Information Technology Initiatives cart
1281. ERP Implementation Failure at Hershey Foods Corporation cart
1282. ITC’s E-Choupal: A Mirage of the Poor? cart
1283. Will Harry Potter’s Magic Work for Universal Studios Theme Parks? cart
1284. Innovate for Growth: Immelt’s Strategy for GE cart
1285. Dell Business Model (A): Strategic Inflection Points in the PC Industry cart
1286. Private Equity Companies: The Strategic Shift cart
1287. CAFE Fuel Rules: Changing Auto Industry Dynamics in the US cart
1288. The US Newspaper Industry at Crossroads? cart
1289. Indian Animation Industry: Roadblocks for Global Competitiveness cart
1290. Nokia (A): A Stable Player in a Turbulent Industry? cart
1291. Indian Hotel Industry (B): The Park’s Eye for the Unconventional cart
1292. Motorola in China (B): From 'Intended' to 'Emergent' Strategy? cart
1293. Motorola in China (A): Dealing with an Evolutionary Industry Life Cycle cart
1294. Flexibility in the Workplace & Discrimination by Association: Sharon Coleman Vs Attridge Law cart
1295. Pentagon's New Personnel System: Coping with the Challenges of Human Capital cart
1296. Management Lessons from Spain's Euro 2008 Football Championship Triumph cart
1297. Compensation Management at Tata Consultancy Services Ltd.: Coping with Turbulent Times in the Indian IT Industry cart
1298. YES BANK: Human Capital Initiatives of a Startup in the Indian Banking Industry cart
1299. Designing a Training Program: A Training Manager's Dilemma cart
1300. Collective Bargaining: The General Motors-United Auto Workers Deal cart


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